Mystery boxes are gaining popularity in China, with the size of the toy's market expected to reach over 30 billion yuan by 2024, according to an industry report.

 

一份行业报告显示，盲盒在中国的受欢迎度不断攀升，预计到2024年，盲盒的市场规模将达到300亿元。

 

Makers of the mystery boxes currently face fierce competition in the market, with the leader -- Pop Mart -- having a market share of only 8.5 percent, said the report.

 

Female white-collar workers and Z-generation college students in first-tier cities are the primary consumers of mystery boxes. Females account for 62.6 percent of consumers, according to the report.

 

Young Chinese like cute items to decorate their desks and homes. The surprising nature of what one gets also excites consumers.

 

China's millennials spend more on mystery toys than any other hobby, including designer shoes and e-sports, according to a report from e-commerce platform Tmall, which is owned by Alibaba.

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