Pop stars pose for Yueji.Self magazine launching ceremony.

In fact, self-fulfillment ranks the highest, for more than 60 percent of the respondents in a recent survey.

The survey was conducted by the Yueji.Self, a Chinese-language magazine jointly¹ launched this month by the Chinese-language Women of China magazine and the New York-based magazine publisher Conde Nast Publications.

"The high marks for self -fulfillment are inspiring and encouraging," Li Yinhe, a noted² sexologist and professor at the Chinese Academy of Social Sciences, said.

"It shows big progress. More and more women want to achieve their life value, which eclipses the importance of the private life for women.

"When women start to value self fulfillment, they become more equal to men."

In China, the traditional mindset is that men live for their careers and women live for love.

Although only about 22.5 percent surveyed prioritized love as the big happiness maker³, it doesn't mean that Chinese women no longer believe in love, Li said.

However, it demonstrated that love was no longer the most important factor for a woman to be happy in China. This is perhaps reflected in the growing trend that many Chinese women are opting⁴ to remain single.

While the dependence⁵ on love for happiness has dampened, according to the survey, so has sex.

Only about 2.2 percent of Chinese women consider sex the most valuable factor to a happy woman.

The reason, Li said, was that the word was stereotyped⁶ with negative meanings.

"A good woman should not like sex," she said.

"Love is a beautiful word. But power, money and sex all represent the negative things."

So it is understandable when only 0.6 percent of women chose power, the lowest among all options, the survey showed.

The survey is also the first of its kind to be carried out in 15 cities on the Chinese mainland, Hong Kong and Taiwan province.

It surveyed 24,107 women aged⁷ from 25 to 35 from December 2006 and March 2007.