华盛顿拟出售地铁命名权
文章来源:未知 文章作者:enread 发布时间:2011-01-23 01:34 字体: [ ]  进入论坛
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美国首都华盛顿公共交通运营方近日宣布,他们将面向商业企业出售该市86个地铁站的命名权,以填补其资金缺口。

McDonald's could sponsor McPherson Square near the White House, one <a href=Metro1 rider suggested. It could become Big-MacPherson Square." src="http://www.enread.com/upimg/allimg/110123/1_110123013608_1.jpg" width="404" height="303" />
McDonald's could sponsor McPherson Square near the White House, one Metro rider suggested. It could become Big-MacPherson Square.
Bosses at Washington's cash-strapped public transportation service are mulling(仔细考虑) selling "naming rights" for Metro stations as a way of filling a budget gap, a spokesman said Friday.

"We're looking at a possible $72 million shortfall in our budget for the upcoming year, and so we're looking for creative ways to try to close that deficit," Metro spokesman Steven Taubenkibel told AFP.

"One idea would be station naming rights," where corporate2 entities3 buy the right to have their brand associated with one of Metro's 86 stations.

Facebook and Twitter erupted with suggestions when the announcement was made.

McDonald's could sponsor McPherson Square near the White House, one Metro rider suggested. It could become Big-MacPherson Square.

Wheaton, in the Maryland suburbs(郊外) , could become Wii-Wheaton if it were sponsored by the popular interactive4 video game. Cream of Wheaton, a play on the name of a hot breakfast cereal(谷类) , has also been suggested.

The suggestions may have been tongue-in-cheek(不认真的) but the idea is not far-fetched.

Dubai sold 10-year naming rights to 21 out of 23 stations in its Metro system for 1.8 billion dirham ($490 million). Most of the rights were sold before the system became operational in 2009.

Philadelphia has sold telecoms giant AT&T the rights to a station for $3 million, and Barclays can append its name to a station in Brooklyn, New York after buying the naming rights reportedly for $4 million for 20 years.

In Washington, Metro thinks selling station naming rights will help to raise around two million dollars.

But talk about selling naming rights to Metro stations in the US capital is still in the very early stages, Taubenkibel said.



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1 metro XogzNA     
n.地铁;adj.大都市的;(METRO)麦德隆(财富500强公司之一总部所在地德国,主要经营零售)
参考例句:
  • Can you reach the park by metro?你可以乘地铁到达那个公园吗?
  • The metro flood gate system is a disaster prevention equipment.地铁防淹门系统是一种防灾设备。
2 corporate 7olzl     
adj.共同的,全体的;公司的,企业的
参考例句:
  • This is our corporate responsibility.这是我们共同的责任。
  • His corporate's life will be as short as a rabbit's tail.他的公司的寿命是兔子尾巴长不了。
3 entities 07214c6750d983a32e0a33da225c4efd     
实体对像; 实体,独立存在体,实际存在物( entity的名词复数 )
参考例句:
  • Our newspaper and our printing business form separate corporate entities. 我们的报纸和印刷业形成相对独立的企业实体。
  • The North American continent is made up of three great structural entities. 北美大陆是由三个构造单元组成的。
4 interactive KqZzFY     
adj.相互作用的,互相影响的,(电脑)交互的
参考例句:
  • The psychotherapy is carried out in small interactive groups.这种心理治疗是在互动的小组之间进行的。
  • This will make videogames more interactive than ever.这将使电子游戏的互动性更胜以往。
TAG标签: budget Metro Washington
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