Plastic surgery has long been big business in the US, but now the trend is sweeping1 across Asia.
整形美容长期以来一直在美国盛行,而如今这个潮流正席卷亚洲。
Figures released by the International Society of Aesthetic2 Plastic Surgery (ISAPS), suggest that when population is taken into account, South Korea is now the world's largest market for cosmetic3(美容的) procedures.
In a bid to change their looks, 20 percent of women between the ages of 19 and 49 in Seoul, the country's capital city, admitted they had gone under the knife.
The most popular surgical4 procedures include double eyelid5 surgery - which reduces excess skin in the upper eyelid to make the eyes appear bigger, lipoplasty(抽脂) - which uses high-frequency sound waves to eliminate fat - and nose jobs(鼻子整形手术) .
While on the nonsurgical front, Botox and laser hair removal remain firm favourites.
Overall more than 5.8 million enhancements were performed in Asia during 2010, while just over 4.5 million procedures were carried out in the US the Economist6 revealed.
It is believed that the rise of South Korea's pop music industry is behind the boom, and many patients visit clinics with photos of celebrities7, asking surgeons to emulate8 nose angle or eyes.
One of the country's largest clinics, JK Plastic Surgery Center founded by Joo Kwon, recently opened a hotel to better serve customers, who spend an average of $17,675 during a single visit.
An increasing amount of clients are non-Koreans, from China, Japan, the Middle East and even Africa, and ministers believe medical tourism will help boost the Korean economy.
However Mr Kwon warned that young people should be cautious when seeking such operations.
'I think South Korea has a very rigorous and narrow definition of beauty because we're an ethnically9 homogenous10(同类的) society and everyone looks pretty much the same. It is also related to low self-esteem.
'I think the situation will somewhat moderate in future as society becomes more diverse. But it will take quite a bit of time until we get there,' he told the reporters.
Last year, the Education Ministry11 issued a booklet warning Korean high school students of 'plastic surgery syndrome12', citing Michael Jackson and a local woman whose addiction13 to plastic surgery left her with a grotesquely14(奇异地) swollen15 face.