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Hyundai and Kia Motors shares have dipped as the firms admitted they had overstated the fuel efficiency of some of their vehicles and said they would compensate1 US consumers.
现代与起亚两汽车公司承认夸大了某些车型的燃油效率并声称将对美国消费者提出补偿,两家公司股价随之下跌。
According to estimates, the compensation, which will cover nearly 900,000 vehicles, may cost the firms millions of dollars.
There are also fears that the firms' sales in the US, one of their biggest markets, may be hurt in the near term.
Both firms' shares fell 7% in Seoul.
Hyundai Motors was trading at 200,000 South Korean won while Kia Motors was down to 56,300 won early on Monday.
"We believe this could be a game-changing event in Hyundai's success story," James Yoon, an analyst2 at BNP Paribas was quoted as saying in a report by the Reuters news agency.
"We now find improvements in brand perception at risk due to faulty mileage3 claims, which are at the core of the brand's success during difficult times.
"We think the potential financial loss is immaterial compared to the potential reputational loss of brand equity4."
'Deeply regret'
The errors were discovered by the US Environmental Protection Agency (EPA).
The agency said the firms had misstated claims on 13 models between them, including Hyundai's Elantra and Kia's Rio and Soul.
However, the carmakers blamed "procedural errors at testing facilities in Korea" for the faulty mileage claims.
The firms said they would issue debit5 cards to the owners of these vehicles to reimburse6(赔偿) them for the higher-than-expected fuel costs, based on the difference between their actual mileages7 and the firms' claimed mileages.
Consumers will be able to top-up their debit cards for as long as they own the vehicle.
The companies say they will pay an additional 15% over and above the reimbursement8 amount "as an acknowledgement of the inconvenience" to consumers.
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