可口可乐发布对付肥胖的广告
文章来源:未知 文章作者:enread 发布时间:2013-01-15 08:16 字体: [ ]  进入论坛
(单词翻译:双击或拖选)
Fizzy-drink giant Coca-Cola has launched an advert1 addressing obesity2 for the first time on television. 

充气饮料生产商可口可乐发布了首个对付肥胖的电视广告。
 
The two-minute commercial highlights the firm's record of making low-calorie drinks and reminds viewers all foods contain calories.
 
The ad, which aired on US cable networks on Monday, follows mounting pressure on the soft drinks industry.
 
New York City is preparing to ban large sugary drinks in restaurants, cinemas and stadiums.
 
Coca-Cola has said the video was not made in response to criticism of the soft drink industry, but is an effort to raise awareness3.
 
It is not the first time the Atlanta-based firm has used advertising4 to address this issue, but it is a first for television. 
 
'Damage control'
 
"There's an important conversation going on about obesity out there, and we want to be a part of the conversation," Stuart Kronauge, general manager of sparkling beverages6(饮料) for Coca-Cola North America, told the Associated Press.
 
In the advert, a female narrator says Coca-Cola offers smaller portion sizes, is working to make better-tasting, low-calorie sweeteners and has voluntarily made lower-calorie drinks available at schools.
 
The video adds: "All calories count, no matter where they come from." 
 
It says: "If you eat and drink more calories than you burn off, you'll gain weight."
 
Another ad, which will air later this week, features activities that add up to burning off the "140 happy calories" in a can of Coke.
 
But Mike Jacobson, executive director for the Center for Science in the Public Interest, said that if the company was serious about tackling obesity it would stop fighting a tax on its drinks.
 
"It looks like a page out of Damage Control 101," he said. "They're trying to disarm7 the public."
 
Industry tracker Beverage5 Digest has reported that consumption of fizzy drinks in the US has been declining steadily8 since 1998.


点击收听单词发音收听单词发音  

1 advert eVLzj     
vi.注意,留意,言及;n.广告
参考例句:
  • The advert featured a dolphin swimming around a goldfish bowl.该广告的內容为一条在金鱼缸里游动的海豚。
  • Please advert to the contents below.I believe you won't be disappointed.敬请留意后面的内容。相信您一定不会失望的。
2 obesity Dv1ya     
n.肥胖,肥大
参考例句:
  • One effect of overeating may be obesity.吃得过多能导致肥胖。
  • Sugar and fat can more easily lead to obesity than some other foods.糖和脂肪比其他食物更容易导致肥胖。
3 awareness 4yWzdW     
n.意识,觉悟,懂事,明智
参考例句:
  • There is a general awareness that smoking is harmful.人们普遍认识到吸烟有害健康。
  • Environmental awareness has increased over the years.这些年来人们的环境意识增强了。
4 advertising 1zjzi3     
n.广告业;广告活动 a.广告的;广告业务的
参考例句:
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
5 beverage 0QgyN     
n.(水,酒等之外的)饮料
参考例句:
  • The beverage is often colored with caramel.这种饮料常用焦糖染色。
  • Beer is a beverage of the remotest time.啤酒是一种最古老的饮料。
6 beverages eb693dc3e09666bb339be2c419d0478e     
n.饮料( beverage的名词复数 )
参考例句:
  • laws governing the sale of alcoholic beverages 控制酒类销售的法规
  • regulations governing the sale of alcoholic beverages 含酒精饮料的销售管理条例
7 disarm 0uax2     
v.解除武装,回复平常的编制,缓和
参考例句:
  • The world has waited 12 years for Iraq to disarm. 全世界等待伊拉克解除武装已有12年之久。
  • He has rejected every peaceful opportunity offered to him to disarm.他已经拒绝了所有能和平缴械的机会。
8 steadily Qukw6     
adv.稳定地;不变地;持续地
参考例句:
  • The scope of man's use of natural resources will steadily grow.人类利用自然资源的广度将日益扩大。
  • Our educational reform was steadily led onto the correct path.我们的教学改革慢慢上轨道了。
TAG标签: weight drinks Coca-Cola
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