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Samsung Electronics has apologised to Chinese consumers after a report carried on China's state TV claimed some of its phones were malfunctioning1.
中国中央电视台报道,部分三星手机出现使用故障,三星电子因此向中国消费者致歉。
The report alleged2 the phones were crashing due to faulty memory chips and criticised its repair policies.
Samsung, which generates nearly 14% of its overall revenue from China. said it would provide free repairs for the seven models mentioned in the report.
Samsung is the latest foreign firm to be criticised in the Chinese media.
The South Korean firm said in statement that it "sincerely apologises" to Chinese consumers for inconveniences caused by the company's "management problems" and that it welcomed the media scrutiny3.
The models mentioned in the China Central Television (CCTV) report, which was aired earlier this week, include the Galaxy4 S3 and the Note2 phones.
Growing scrutiny
The combination of a growing economy, rising income levels and a large consumer base has made it a key market for leading global firms.
However, as foreign companies continue to grow their business in China, they have come under increased scrutiny.
Earlier this week, a separate report on CCTV claimed that Starbucks, the world's largest coffee chain, was charging higher prices in China than in other major markets.
In April, Apple's chief executive Tim Cook apologised to Chinese consumers following two weeks of criticism by state-owned media over its repair and warranty7 policies,
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