猫沙是谁发明的?
文章来源: 文章作者: 发布时间:2009-02-06 06:18 字体: [ ]  进入论坛
(单词翻译:双击或拖选)

养猫是人生一大乐趣,但是怎么处理猫咪的排泄物实在是太费心了。幸好世界上有“猫沙”这种东西,给养猫的人省掉不少麻烦。不过,你没有想过“猫沙”是谁发明的呢?下面这篇文章就来为您介绍一下猫沙的历史。

In January of 1948, an enterprising young man named Ed Lowe, the heir apparent to his family's coal, ice, and sawdust supply company, gave the name "Kitty Litter" to a product manufactured by his family, known as Fuller's Earth.

The product consisted of kiln-dried clay, and its intended use was as a non-flammable, industrial absorbent. Ed aspired1 to expand his family's business by marketing2 the tiny nuggets of clay to chicken farmers as nesting material for their chickens, but failed in his attempts to do so.

At the same time, Kay Draper, of Cassopolis, Michigan, sought sand for her cats' litter box, as the pile she drew from had frozen solid in the cold, Midwest winter, and the ashes she used from her fireplace, out of sheer desperation, proved to create quite a mess. The sawdust she tried, though much tidier, did not work much better.

A frazzled Kay opted3 to visit the Lowe factory, in hopes of obtaining some sand, where she encountered the eager and youthful Ed Lowe. Sensing an opening, Ed gave his pest sales pitch on the merits of using Fuller's Earth as an absorbent for cat waste instead of using sand. Kay bit, loved the product, gave Ed free word-of-mouth advertising4, and came back for more. She also sent Ed a faithful following of feline5 owners requesting Fuller's Earth for their cats.

Ed took the initiative, packaged the dried clay in ten 5-pound paper bags, which he labeled "Kitty Litter." Even at the bargain basement price of $0.65 per bag, Ed could not sell his bags, so he decided6 to give them away for free to a local pet shop. The shop owner's customers so liked their free samples of Kitty Litter that they were willing to open their change purses to pay for it.

Enterprising Ed took his feline phenomenon on the road, targeting pet shops and cat shows in hopes of promoting his pet project. Eventually, the seed that he planted in Cassopolis, Michigan took root, and Kitty Litter sparked a feline frenzy7. Sales boomed, and a private investment group by the name of Golden Cat made Ed an offer he could not refuse…$200 million dollars plus stock options. Naturally, Ed accepted the offer, retired8, and generously established a foundation bearing his name to help other entrepreneurs achieve the same fame and fortune he did with his granules of clay.

Ed died in 1995, leaving behind a legacy9 of cat litter that dominates the market at 55%, and sparking an industry of cat foods, toys, and other paraphernalia10 catering11 to the cat lover. His persistence12, ingenuity13, and flexibility14 should serve as a lesson to all that even nuggets of clay can be transformed into nuggets of gold with perseverance15, patience, and a positive attitude.

sawdust: 锯屑

nugget: 小块

word-of-mouth: 口头的

paraphernalia: 随身用具



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1 aspired 379d690dd1367e3bafe9aa80ae270d77     
v.渴望,追求( aspire的过去式和过去分词 )
参考例句:
  • She aspired to a scientific career. 她有志于科学事业。
  • Britain,France,the United States and Japan all aspired to hegemony after the end of World War I. 第一次世界大战后,英、法、美、日都想争夺霸权。 来自《简明英汉词典》
2 marketing Boez7e     
n.行销,在市场的买卖,买东西
参考例句:
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
3 opted 9ec34da056d6601471a0808ebc89b126     
v.选择,挑选( opt的过去式和过去分词 )
参考例句:
  • She was co-opted onto the board. 她获增选为董事会成员。
  • After graduating she opted for a career in music. 毕业后她选择了从事音乐工作。
4 advertising 1zjzi3     
n.广告业;广告活动 a.广告的;广告业务的
参考例句:
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
5 feline nkdxi     
adj.猫科的
参考例句:
  • As a result,humans have learned to respect feline independence.结果是人们已经学会尊重猫的独立性。
  • The awakening was almost feline in its stealthiness.这种醒觉,简直和猫的脚步一样地轻悄。
6 decided lvqzZd     
adj.决定了的,坚决的;明显的,明确的
参考例句:
  • This gave them a decided advantage over their opponents.这使他们比对手具有明显的优势。
  • There is a decided difference between British and Chinese way of greeting.英国人和中国人打招呼的方式有很明显的区别。
7 frenzy jQbzs     
n.疯狂,狂热,极度的激动
参考例句:
  • He was able to work the young students up into a frenzy.他能激起青年学生的狂热。
  • They were singing in a frenzy of joy.他们欣喜若狂地高声歌唱。
8 retired Njhzyv     
adj.隐退的,退休的,退役的
参考例句:
  • The old man retired to the country for rest.这位老人下乡休息去了。
  • Many retired people take up gardening as a hobby.许多退休的人都以从事园艺为嗜好。
9 legacy 59YzD     
n.遗产,遗赠;先人(或过去)留下的东西
参考例句:
  • They are the most precious cultural legacy our forefathers left.它们是我们祖先留下来的最宝贵的文化遗产。
  • He thinks the legacy is a gift from the Gods.他认为这笔遗产是天赐之物。
10 paraphernalia AvqyU     
n.装备;随身用品
参考例句:
  • Can you move all your paraphernalia out of the way?你可以把所有的随身物品移开吗?
  • All my fishing paraphernalia is in the car.我的鱼具都在汽车里。
11 catering WwtztU     
n. 给养
参考例句:
  • Most of our work now involves catering for weddings. 我们现在的工作多半是承办婚宴。
  • Who did the catering for your son's wedding? 你儿子的婚宴是由谁承办的?
12 persistence hSLzh     
n.坚持,持续,存留
参考例句:
  • The persistence of a cough in his daughter puzzled him.他女儿持续的咳嗽把他难住了。
  • He achieved success through dogged persistence.他靠着坚持不懈取得了成功。
13 ingenuity 77TxM     
n.别出心裁;善于发明创造
参考例句:
  • The boy showed ingenuity in making toys.那个小男孩做玩具很有创造力。
  • I admire your ingenuity and perseverance.我钦佩你的别出心裁和毅力。
14 flexibility vjPxb     
n.柔韧性,弹性,(光的)折射性,灵活性
参考例句:
  • Her great strength lies in her flexibility.她的优势在于她灵活变通。
  • The flexibility of a man's muscles will lessen as he becomes old.人老了肌肉的柔韧性将降低。
15 perseverance oMaxH     
n.坚持不懈,不屈不挠
参考例句:
  • It may take some perseverance to find the right people.要找到合适的人也许需要有点锲而不舍的精神。
  • Perseverance leads to success.有恒心就能胜利。
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