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As China's soccer market becomes more lucrative1 each day, European clubs started to shift their attention to the eastern gold mine.
中国的足球市场的利润日趋丰厚，欧洲的足球俱乐部开始将他们的注意力转移到这座东方的金矿。
Newly crowned German champions Bayern Munich are one of them.
On Wednesday, Bayern will hold talks with Chinese e-commerce giant Alibaba. Soon they may sell shirts with player names in Chinese characters. The team will also play three friendlies against Inter2 Milan, Valencia and Chinese champions Guangzhou Evergrande in July.
"China has become the biggest and most important market with a rapidly growing affinity3 for football," Munich chairman Karl-Heinz Rummenigge once said.
According to a study by Shay Digital Sports in September 2014, 32 European football clubs have established a presence on Sina Weibo, China's equivalent to Twitter. Among these clubs, 10 from the Italian Serie A, seven each from the Bundesliga, Spanish La Liga and English Premier4 League.
Bayern are the leader in Germany while Schalke have more than 950,000 followers5 and Borussia Dortmund more than 715,000 for the top three.
And four of the 18 Bundesliga clubs - Bayern Munich, Wolfsburg, Schalke and SV Hamburg - have Chinese language versions of their main websites.
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