Goldman Sachs, known for advising the world's richest and most powerful, is building a so-called robo-adviser geared to affluent¹ customers, according to a job listing posted on the bank's website. 

 

高盛集团一向以为全球最富有最具权势的群体提供咨询服务著称。根据该银行在其网站上发布的职位可知，高盛正在打造面向富裕客户的机器人顾问。

 

A Goldman spokesman declined to comment. 

 

The job posting for employees to help build the platform comes as Goldman is looking at ways to broaden its customer base outside the super wealthy, including making deeper inroads into new consumer-focused businesses. 

 

The bank last year launched Marcus, its first major foray into consumer lending, as well as a complementary deposit-taking platform after acquiring GE Capital's online bank. It also acquired Honest Dollar, an online retirement² savings³ platform for small businesses and startups. 

 

The robo platform would sit within the bank's rapidly growing investment management division, according to the ad. The unit, which Goldman has been trying to build out in recent years to diversify⁴ its revenue, posted a record $1.38 trillion in assets under supervision⁵ at the end of 2016. 

 

Goldman has for years grappled with how to tap into the mass affluent segment, broadly defined as those with less than $1 million in investable assets, without diluting⁶ the brand of its private wealth business which is considered a jewel within the bank, according to people familiar with the matter. Goldman's US private wealth business typically advises clients with an account size of around $50 million.

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