The latest figures show that sales of Apple's iPhone in the key Chinese market slipped by nearly nine percent in the first three months of 2017.

 

最新数据显示，2017年第一季度，iPhone在中国的销量下滑近9%。

 

However, the firm's iPhone 7 model did manage to remain the most popular smartphone sold in China over the period, with a market share of just under 4 percent.

 

The firm has also revealed¹ in recent months that its App Store sales in China were ahead of expectations.

 

These figures help to explain our report from last month that Apple is concentrating its resources on opening more stores in China, instead of Europe.

 

The company has apparently² set a store limit of 20 in most European countries, concentrated on major urban centres. In the United Kingdom, there are currently³ just under 40 stores, with 20 in France and fewer in Germany, Italy and Spain.

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