Retailers in Europe will be able to accept WeChat Pay.

 

欧洲的零售商将可以接受微信付款。

 

This means that European retailers will be able to target over 938 million monthly active WeChat users, opening up a unique market to those accepting the payment method. 

 

WeChat and mobile payment solutions are part of daily life for people in China. WeChat Pay has more than 600 million users; this new scheme would open up this market to retailers from Europe.

 

China is an important tourism key source market for European countries, the average spending per Chinese tourist reaches EUR 3,000, the spending momentum is growing strong, especially on buying luxury products such as clothes, jewelry and watches, cosmetics and household goods with strong brand names. As the Chinese are generally more accustomed to mobile payments than to card payments, European retailers can drive their business even more attractive by offering Chinese visitors their preferred payment method.