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Tencent Pictures has set up a distribution subsidiary aiming to boost its influence on cinemas.
腾讯影业成立一家销售子公司以扩大其在影视行业的影响。
Tencent Pictures Distribution, with a registered capital of 50 million yuan (around 7.9 million U.S. dollars), is wholly owned by Tencent Pictures and chaired by Cheng Wu, vice1 president of Tencent Holdings Ltd. and Tencent Pictures CEO, according to Tencent Pictures.
Tencent has spent lavishly2 in acquiring and co-funding Hollywood blockbusters, including "Warcraft," "Kong: Skull3 Island," and "Wonder Woman," as well as in creating original content.
"Besides content creation, distribution is another core ability for the content business," said Cheng. "We want to have our own professional team."
Cheng said the new company's business will run independently and will not be limited to content backed by Tencent.
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