Evergrande has become the world's most valuable real estate brand with its brand value more than doubling over the last year to 16.2 billion U.S. dollars, according to the latest report published Tuesday by Brand Finance¹.

 

《金融品牌》周二公布的最新报告显示，恒大成为世界上最有价值的房地产品牌，其品牌价值162亿美元是去年的两倍多。

 

Evergrande is China's second-largest property developer and the owner of the Guangzhou Evergrande Taobao F.C. which won both the Chinese FA Super Cup and the Chinese Super League championship last season.

 

In addition to becoming the most valuable real estate brand in the world, Last year has also seen Evergrande emerge² as the fastest-growing brand in the Brand Finance Real Estate 25 ranking at an eye-watering 118 percent. Other fast-growing brands included Longfor Properties (up 78 percent to 4.8 billion U.S. dollars), China Merchants Shekou (up 67 percent to 1.3 billion U.S. dollars), and Sun Hung Kai Properties (up 60 percent to 3.9 billion U.S. dollars) although each from lower bases.

 

The brand value of Dalian Wanda Commercial Properties (down 8 percent to 7.8 billion U.S. dollars) fell significantly over the last year, losing the number one ranking and dropping to third. 

 

This change of fortune coincided³ with the brand's movement away from property development towards a focus on alternative business opportunities. This realignment represents a more brand-dependent long-term strategy based on operating various property services, and less focused on traditional property sales. Parent brand Dalian Wanda Group also saw its revenues⁴ drop over the past year.

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