China's internet advertising¹ market expanded to the size of 371.7 billion yuan (about 55.48 billion U.S. dollars) last year, up 25.7 percent year on year, according to the latest statistical² report on internet development.

 

中国互联网发展最新统计报告显示，2018年互联网广告市场扩大到3717亿元（约554.8亿美元），年同比增长25.7%。

 

Internet advertising via mobile devices commanded a market share of 70 percent, which is expected to grow higher in the future, said the report, released by China Internet Network Information Center.

 

In-feed ads, which will be shown naturally when a user scrolls³ through the feed, for instance, among a list of news articles or listings, has become a new growth area for the advertising industry, marked by increasing popularity and continuous growth in market share.

 

Revenues of advertising on short video platforms registered a notable rise in 2018, with the value of such platforms, in terms of advertising, further recognized, according to the report.

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