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一项新报告显示,在网上订餐领域,中国领先亚洲其他国家。
According to a report by advertising2 research firm WARC, the total volume of online food ordering in Asia has reached around 53 billion US dollars, with China accounting3 for nearly 70 percent.
Statistics show nearly two thirds of Chinese people use takeout food websites and apps for food delivery. This is in contrast in Japan and South Korea, where the figure is 36 percent and 27 percent respectively.
The huge demand for food delivery in China has led to the fast development of online food ordering shops, including so-called ghost restaurants or dark kitchens, which only provide delivery business.
The dark kitchens are said to be becoming ever more appealing compared to the high investment cost of traditional brick-and-mortar restaurants.
To deal with this, Chinese authorities issued a regulation in January 2018, saying that restaurants with proper business are allowed to offer online catering5 and ordering services.
As a result, the concept of “shared kitchen” has developed, with numerous delivery services using one shop and its facilities to prepare meals.
This is gaining some attention from international players, including former Uber CEO Travis Kalanick, who was reportedly planning to bring his Los Angeles-based CloudKitchen venture to China.
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