People born in 1980s become the main consumer group
文章来源: 文章作者: 发布时间:2007-08-24 07:08 字体: [ ]  进入论坛
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Chinanews, Guangzhou, Aug 23 – The single-child generation born in the 1980s has now become the main consumption group for luxury goods in China, said Ernst & Young, a global accounting1 firm, in a recent report.

 

Most people born in the 1980s are the only child in their families. They have a strong desire for consumption and many are reluctant to save money. They benefit from China's family planning policy in that, being the only child, they can get everything easily from their loving parents and grandparents, and are willing to spend every penny they earn to buy what they want. Unlike their parents who save a lot, most of these children are willing to spend. Even some women who have a relatively2 low income, still like to spend lavishly3 for the things they like. Even if these things are not much different from other cheaper things in regard to the practical function, from these women's point of view, these famous-brand goods might promote their image in society.

 

There are about 90 million people of the post-1980s generation. They now work in every walk of life, from education to business. As these people have entered into the job market, they are fast becoming a large consumption group, said Mr. Feng, an industrial insider.

 

From the current domestic consumption trend, we can see that the post-1980s generation has now become one of the important consumption groups in domestic market. Their modern way of life, their consumption habits and the wealth they have will greatly boost the development of consumption in fashion industry. In future, these people will become the major consumers for clothes, cosmetic4 goods, jewelries, and watches. They will become the potential potent5 force boosting the consumption trend in future, Mr. Feng said.

 

These people have already become the main consumption group in wedding industry. In Guangzhou, non-natives (people who come from other regions in China) spend more in wedding than local people, said Zhou Quanbin, a staff worker at the Market Programming Department of Zhibai Wedding House in Guangzhou.

 

According to Pan Baozhen, a department manager at Guangzhou Mingren Wedding House, people born in the 1980s account for over 80% of the consumers in the wedding house.

 

It seems that these people like to marry young. Many people who came to our wedding house were just in their twenties, Mr. Pan said.

 



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1 accounting nzSzsY     
n.会计,会计学,借贷对照表
参考例句:
  • A job fell vacant in the accounting department.财会部出现了一个空缺。
  • There's an accounting error in this entry.这笔账目里有差错。
2 relatively bkqzS3     
adv.比较...地,相对地
参考例句:
  • The rabbit is a relatively recent introduction in Australia.兔子是相对较新引入澳大利亚的物种。
  • The operation was relatively painless.手术相对来说不痛。
3 lavishly VpqzBo     
adv.慷慨地,大方地
参考例句:
  • His house was lavishly adorned.他的屋子装饰得很华丽。
  • The book is lavishly illustrated in full colour.这本书里有大量全彩插图。
4 cosmetic qYgz2     
n.化妆品;adj.化妆用的;装门面的;装饰性的
参考例句:
  • These changes are purely cosmetic.这些改变纯粹是装饰门面。
  • Laughter is the best cosmetic,so grin and wear it!微笑是最好的化妆品,所以请尽情微笑吧!
5 potent C1uzk     
adj.强有力的,有权势的;有效力的
参考例句:
  • The medicine had a potent effect on your disease.这药物对你的病疗效很大。
  • We must account of his potent influence.我们必须考虑他的强有力的影响。
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