经济危机中因祸得福的十大赢家(上) 10 winners in the recession
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If there are silver linings2 to the recession, they're not immediately apparent. After all, the national unemployment rate is 8.1 percent, the highest since 1983, and economists3 predict it will reach 9 percent by 2010.

Gross domestic product is forecast to shrink more this year than at any other time since the Great Depression. And across the country, stores are closing, municipal budgets are tightening4, and banks are begging for bailouts.

But a handful of industries, companies, and products are doing well--relatively speaking. They run the gamut5 from Quarter Pounders to contraceptives, but they share a key component6: Whether they help people pivot7 to new careers, cut costs at home, or simply escape from all the bad news, they're poised8 not only to weather the economic storm but to, in some way, benefit from it.

See the full list of the 10 top recession winners.

1. Home Gardening

Research by Atlee Burpee, the world's biggest seed company, found that $50 of seeds and fertilizer can yield $1,250 worth of produce. Green thumbs agree: Sales at Burpee are expected to jump 25 percent in 2009, while veggie seed sales at Park Seed are up 20 percent this year from 2008. And a National Gardening Association poll shows that the number of households planning to grow their own food in 2009 has increased by 19 percent from 2008. The trade-off? Fewer flowers. With garden space—and budgets—squeezed, flower seed sales are down.

2. Hollywood

The number of subscribers to Netflix, the DVD delivery service, climbed 26 percent in the fourth quarter from the same time last year. That helped put the company's revenue up 19 percent from the previous year. And according to industry researcher Media by Numbers, 2009's box office sales are tracking 16.5 percent higher than the year before—at this rate, theaters will make $1.9 billion, versus10 last year's $1.6 billion—with attendance up nearly 15 percent.

3. Bodice Rippers

Harlequin, the world's biggest publisher of series romance, saw North American sales rise $3 million in 2008's fourth quarter from a year earlier. Other escapist literature also has done well: Although most book sales were flat or down in February 2009 from the year before, a spokesperson for the Borders book chain says that science fiction and fantasy were up—as were humor titles.

4. Condom Makers11

Whether for at-home entertainment or to try to stave off the cost of a baby in trying times, condom sales rose 6 percent in January from the year before. "If people don't have the money to go out to a fancy dinner or are looking to cut back, Trojan gives them some real affordable12 ways to stay in and make some great memories together," Jim Daniels, Trojan's vice9 president of marketing13, told USA Today.

5. Résumé Editing

Résumé writer Jerry Bills, who has worked on nearly 30,000 résumés since 1986, says his sales numbers are up 46 percent from last winter. "I'm way too busy to bother to even track it all," he says. "All I know is I don't even have a life anymore."

One poll by the National Résumé Writers Association found that 54 percent of respondents had seen an increase in clients as economic conditions worsened.

And at her own business, says Feldberg, December and January orders had jumped 300 percent over the same time last year. But résumés for certain industries are being submitted more than others. While résumés for the restaurant industry, healthcare, and tourism are up at Peterson's ResumeEdge, those for financial services are, unsurprisingly, down.

即便经济危机中还有一线曙光,它也不会立刻显现。毕竟美国的失业率已达1983年以来的最高水平——8.1%,据经济学家预计,到2010年这一数字将达到9%。

据预计,今年美国的GDP降幅将达上世纪“大萧条”以来的最高水平。如今的美国,商铺倒闭,地方财政吃紧,银行则纷纷向政府要救济。

但相对而言,有一批产业、公司和产品在眼下的经济危机时期效益还不错,从麦当劳Quarter Pounders汉堡到安全套无所不包,但它们都有一个共同特点,那就是要么可以帮人们找到新工作,削减家庭开支,要么是仅仅逃避所有的坏消息,它们不仅能平安渡过金融风暴,而且还能以某种方式从中获利。

经济危机因祸得福的十大赢家如下:

1 家庭种植

全球最大的种子公司Atlee Burpee开展的一项调查发现,投入50美元购买种子和化肥就可以产出价值达1250美元的农产品。种植专家们也对此表示赞同:据预计,Burpee公司今年的种子销量将上升25%,而Park Seed公司的蔬菜种销量与去年同期相比也上涨了20%。美国园艺协会开展的一项民调显示,今年计划自己种植农作物的家庭数量比去年增加了19%。代价就是花卉减少了。由于种植空间和预算的缩减,花卉种子销量下降。

2 好莱坞电影

DVD递送商Netflix公司去年第四季度的订户数量比上一年同期增长26%,这使得公司的收入比上一年增加了19%。根据行业研究机构Media by Numbers的调查,2009年的电影票房比去年增加了16.5%,按照这个增幅,今年院线将有19亿美元进账,而去年仅有16亿美元,此外影院的上座数也增长了近15%。

3 言情小说

全球最大的言情系列小说出版商Harlequin称,去年第四季度其在北美市场的销售额比上一年同期增加了300万美元。其它具有“逃避现实”功效的图书销量也很好。尽管与去年同期相比,今年2月份大部分图书的销量平平或下降,但Borders图书连锁店的发言人称,科幻小说和书名幽默的图书销量有所上升。

4 安全套生产商

无论是为了增进家庭情趣,还是为了在经济困难时期避免养育子女的开销,今年1月份安全套的销量比去年同期增加了6%。“特洛伊”公司的市场副总监吉姆•丹尼尔斯在接受《今日美国》采访时说:“如果人们没钱出去吃大餐或者想节省开支,‘特洛伊’可为大家提供可以负担的方式,在家中一起创造美好的回忆。”

5 简历代写

自1986年入行以来,简历写手杰瑞•比尔斯处理的简历数达近3万份。他称现在他的业务量比去年冬季增加了46%。他说:“我都忙得没法逐字修改了,现在我只知道我已经没有自己的生活了。”

美国简历撰写者协会的一项调查显示,随着经济形势的恶化,54%的简历代写者客户量增加。

简历代写者菲尔德伯格称,就她自己的业务而言,去年12月和今年1月接到的订单比上年同期增加了三倍。但相对于其它行业而言,某些行业提交的简历量增长较多。在彼得森公司的ResumeEdge网站上,酒店、医疗和旅游业的简历量大幅增加,而金融领域的简历却“意外”遇冷。

Vocabulary:

silver lining1:一线希望

run the gamut to cover a wide range [from one thing to another]. (无所不包,包含范围很广;例如:She wants to buy the house, but her requests run the gamut from expensive new carpeting to completely new landscaping. )

green thumb:an extraordinary ability to make plants grow well.(擅长园艺的)

bodice rippers: a sexually explicit14 romantic novel; usually in a historical setting and always with a plot involving the seduction of the heroine.(言情小说)



点击收听单词发音收听单词发音  

1 lining kpgzTO     
n.衬里,衬料
参考例句:
  • The lining of my coat is torn.我的外套衬里破了。
  • Moss makes an attractive lining to wire baskets.用苔藓垫在铁丝篮里很漂亮。
2 linings 08af65d71fb90cd42b87d2d9b97c874f     
n.衬里( lining的名词复数 );里子;衬料;组织
参考例句:
  • a pair of leather gloves with fur linings 一双毛皮衬里的皮手套
  • Many of the garments have the customers' name tags sewn into the linings. 这些衣服有很多内衬上缝有顾客的姓名签。 来自辞典例句
3 economists 2ba0a36f92d9c37ef31cc751bca1a748     
n.经济学家,经济专家( economist的名词复数 )
参考例句:
  • The sudden rise in share prices has confounded economists. 股价的突然上涨使经济学家大惑不解。
  • Foreign bankers and economists cautiously welcomed the minister's initiative. 外国银行家和经济学家对部长的倡议反应谨慎。 来自《简明英汉词典》
4 tightening 19aa014b47fbdfbc013e5abf18b64642     
上紧,固定,紧密
参考例句:
  • Make sure the washer is firmly seated before tightening the pipe. 旋紧水管之前,检查一下洗衣机是否已牢牢地固定在底座上了。
  • It needs tightening up a little. 它还需要再收紧些。
5 gamut HzJyL     
n.全音阶,(一领域的)全部知识
参考例句:
  • The exhibition runs the whole gamut of artistic styles.这次展览包括了所有艺术风格的作品。
  • This poem runs the gamut of emotions from despair to joy.这首诗展现了从绝望到喜悦的感情历程。
6 component epSzv     
n.组成部分,成分,元件;adj.组成的,合成的
参考例句:
  • Each component is carefully checked before assembly.每个零件在装配前都经过仔细检查。
  • Blade and handle are the component parts of a knife.刀身和刀柄是一把刀的组成部分。
7 pivot E2rz6     
v.在枢轴上转动;装枢轴,枢轴;adj.枢轴的
参考例句:
  • She is the central pivot of creation and represents the feminine aspect in all things.她是创造的中心枢轴,表现出万物的女性面貌。
  • If a spring is present,the hand wheel will pivot on the spring.如果有弹簧,手轮的枢轴会装在弹簧上。
8 poised SlhzBU     
a.摆好姿势不动的
参考例句:
  • The hawk poised in mid-air ready to swoop. 老鹰在半空中盘旋,准备俯冲。
  • Tina was tense, her hand poised over the telephone. 蒂娜心情紧张,手悬在电话机上。
9 vice NU0zQ     
n.坏事;恶习;[pl.]台钳,老虎钳;adj.副的
参考例句:
  • He guarded himself against vice.他避免染上坏习惯。
  • They are sunk in the depth of vice.他们堕入了罪恶的深渊。
10 versus wi7wU     
prep.以…为对手,对;与…相比之下
参考例句:
  • The big match tonight is England versus Spain.今晚的大赛是英格兰对西班牙。
  • The most exciting game was Harvard versus Yale.最富紧张刺激的球赛是哈佛队对耶鲁队。
11 makers 22a4efff03ac42c1785d09a48313d352     
n.制造者,制造商(maker的复数形式)
参考例句:
  • The makers of the product assured us that there had been no sacrifice of quality. 这一产品的制造商向我们保证说他们没有牺牲质量。
  • The makers are about to launch out a new product. 制造商们马上要生产一种新产品。 来自《简明英汉词典》
12 affordable kz6zfq     
adj.支付得起的,不太昂贵的
参考例句:
  • The rent for the four-roomed house is affordable.四居室房屋的房租付得起。
  • There are few affordable apartments in big cities.在大城市中没有几所公寓是便宜的。
13 marketing Boez7e     
n.行销,在市场的买卖,买东西
参考例句:
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
14 explicit IhFzc     
adj.详述的,明确的;坦率的;显然的
参考例句:
  • She was quite explicit about why she left.她对自己离去的原因直言不讳。
  • He avoids the explicit answer to us.他避免给我们明确的回答。
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