UK games market being 'strangled' 英国游戏市场被“严密保护”
文章来源:未知 文章作者:meng 发布时间:2009-08-20 02:55 字体: [ ]  进入论坛
(单词翻译:双击或拖选)

One of Germany's largest video games publishers has said that the UK's retail1 chains make it difficult for publishers to break into the UK market.

德国最大的视频游戏生厂商之一称,英国的零售链条使外国出版商难以进入英国市场。

The lack of <a href=royalties2 for second-hand3 games is an issue" width="226" border="0" src="/upimg/090820/4_025910_1.jpg" />
The lack of royalties for second-hand games is an issue

Georg Larch4, Koch Media's marketing5 director, also blamed the exchange rate and UK pricing structure for the difficulties faced by games publishers.

Industry experts say the second-hand market also stifles6(窒息,抑制) industry growth.

Mr Larch said at the Games Com meeting that a rise in digital distribution would make things easier in the future.

He told BBC News that while the firm's turnover7 in Germany had risen by 18% this year, in Britain that figure was much lower.

"We're seeing companies like Amazon take a larger market share, and the growth of digital distribution, but it's going to be a long-term development as people still want to have something in their hands," he said.

Mr Larch said that other economic factors were at work against overseas publishers.

"We can see a lot of cheap imports from the UK to Europe [due to the current exchange rates]."

Ian Livingston, president of UK-based publisher Eidos, told BBC News that publishers still wanted to work with retail.

"These aren't just shops, they are a marketing tool, a window into our world where software houses can display their wares," he said.

The problem that publishers have with retail, he said, was due to the growth of the second-hand games market.

"The pre-owned market is a serious problem, because there is no benefit to developers or publishers," said Mr Livingston.

While retailers8 have to pay a percentage to the publishers for a sale of a new game, there is no such requirement when selling a second hand game, with the shop pocketing all the profit.

Mr Livingston estimated that the pre-owned market made up more than a quarter of a video-game retailers turnover.

"A shop makes a bigger margin9(利润,边缘) on a pre-owned title, and can sell them six or seven times, so there is no incentive10 for them to reorder and the content creator gets no slice of the action," he said.

Industry experts say the landscape of what makes a successful video game is changing.

While software developers could turn a profit if a game made it into the top 20, with rising development costs and more platforms to develop on, a game often needs to be listed in the top 10 for publishers to justify11 any investment.

This has made some developers more cautious on what they develop and has also seen retailers allocate12 more space to the best-selling games.

Retailers may then refuse to stock so-called "tier(列,行) two" games altogether.



点击收听单词发音收听单词发音  

1 retail VWoxC     
v./n.零售;adv.以零售价格
参考例句:
  • In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。
  • These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。
2 royalties 1837cbd573d353f75291a3827b55fe4e     
特许权使用费
参考例句:
  • I lived on about ?3,000 a year from the royalties on my book. 我靠着写书得来的每年约3,000英镑的版税生活。 来自辞典例句
  • Payments shall generally be made in the form of royalties. 一般应采取提成方式支付。 来自经济法规部分
3 second-hand second-hand     
adj.用过的,旧的,二手的
参考例句:
  • I got this book by chance at a second-hand bookshop.我赶巧在一家旧书店里买到这本书。
  • They will put all these second-hand goods up for sale.他们将把这些旧货全部公开出售。
4 larch 22fxL     
n.落叶松
参考例句:
  • This pine is called the larch.这棵松树是落叶松。
  • I shall be under those larch trees.我将在那些落叶松下面。
5 marketing Boez7e     
n.行销,在市场的买卖,买东西
参考例句:
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
6 stifles 86e39af153460bbdb81d558a552a1a70     
(使)窒息, (使)窒闷( stifle的第三人称单数 ); 镇压,遏制
参考例句:
  • This stifles the development of the financial sector. 这就遏制了金融部门的发展。
  • The fruits of such a system are a glittering consumer society which stifles creativity and individuality. 这种制度的结果就是一个压制创造性和个性的闪光的消费者社会。
7 turnover nfkzmg     
n.人员流动率,人事变动率;营业额,成交量
参考例句:
  • The store greatly reduced the prices to make a quick turnover.这家商店实行大减价以迅速周转资金。
  • Our turnover actually increased last year.去年我们的营业额竟然增加了。
8 retailers 08ff8df43efeef1abfd3410ef6661c95     
零售商,零售店( retailer的名词复数 )
参考例句:
  • High street retailers reported a marked increase in sales before Christmas. 商业街的零售商报告说圣诞节前销售量显著提高。
  • Retailers have a statutory duty to provide goods suitable for their purpose. 零售商有为他们提供符合要求的货品的法定义务。
9 margin 67Mzp     
n.页边空白;差额;余地,余裕;边,边缘
参考例句:
  • We allowed a margin of 20 minutes in catching the train.我们有20分钟的余地赶火车。
  • The village is situated at the margin of a forest.村子位于森林的边缘。
10 incentive j4zy9     
n.刺激;动力;鼓励;诱因;动机
参考例句:
  • Money is still a major incentive in most occupations.在许多职业中,钱仍是主要的鼓励因素。
  • He hasn't much incentive to work hard.他没有努力工作的动机。
11 justify j3DxR     
vt.证明…正当(或有理),为…辩护
参考例句:
  • He tried to justify his absence with lame excuses.他想用站不住脚的借口为自己的缺席辩解。
  • Can you justify your rude behavior to me?你能向我证明你的粗野行为是有道理的吗?
12 allocate ILnys     
vt.分配,分派;把…拨给;把…划归
参考例句:
  • You must allocate the money carefully.你们必须谨慎地分配钱。
  • They will allocate fund for housing.他们将拨出经费建房。
TAG标签: market game UK break
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