Online retail¹ giant Amazon has reported a fall in profits despite a big jump in revenues as it continues to invest heavily in new business opportunities.

在线销售巨头亚马逊营业收入猛增，实际盈利却下跌，因其不断对新商机投以重资。

Kindle² e-book reader" src="http://www.enread.com/upimg/allimg/110727/1_110727023233_1.jpg" width="304" height="171" />
Amazon highlighted strong sales of its Kindle e-book reader
Net income for the three months to the end of June was $191m (£116m), down 8% from the $207m the company made a year earlier.

However, net sales rose by 51% to $9.9bn, of which $477m was down to favourable³ currency movements.

Amazon highlighted strong sales of its Kindle e-book reader.

Total net sales were ahead of analysts⁴' expectations and the company's share price rose in after-hours trading.

The company also forecast net sales of between $10.3bn and $11.1bn for the current quarter, a rise of between 36% and 47% on a year earlier.

"Low prices, expanding selection, fast delivery and innovation are driving the fastest growth we've seen in over a decade," said Jeff Bezos, Amazon's chief executive.

'Extremely strong'

The reason this growth was not reflected in rising profits was a sharp rise in operating expenses, which jumped more than 50% to $9.7bn.

"If you look at top-line growth it was extremely strong," said Dan Geiman at McAdams Wright Ragen.

"At this point it's a question of how long the company is going to continue to invest at their current levels. Presuming these investments don't go on forever, earnings⁵ should grow going forward."