苹果盈利未达预期
文章来源:未知 文章作者:enread 发布时间:2012-10-26 07:58 字体: [ ]  进入论坛
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Apple's fourth quarter profits missed Wall Street forecasts as iPad sales fell short of analysts2' predictions.

苹果第四季度盈利未达到华尔街预期,因其iPad销量未达到分析师预期。
 
Profits in the last three months were $8.2bn, up from $6.6bn last year, with revenues of $36bn, up 27%.
 
Apple sold 26.9 million iPhones in the quarter to 29 September, higher than forecast, and 14 million iPads.
 
The slower iPad sales was put down to consumers delaying purchases on rumours3 that Apple was launching an iPad Mini, which was unveiled on Tuesday.
 
"We were happy with the 14 million iPad sales in the quarter. It exceeded our expectations," said Apple finance director Peter Oppenheimer. "But as the summer went on, the rumours were pretty rampant4 about the iPhone and iPad."
 
Apple shares fell 1.5% in after hours trading on Wall Street, although analysts said the lower numbers should not be of too much concern.
 
Shaw Wu, analyst1 at Sterne Agee, said: "The iPhones came in better than expected. The shortfall was on the iPad for two reasons. There was a pause on the iPad ahead of the iPad Mini. Everyone was waiting for that. Then they replaced the third generation iPad with the fourth generation."
 
"They stopped shipping5 the third generation to the channels. So it was customers waiting for the iPad mini and drawing down the third generation."
'Very confident'
 
Attention will now turn to the iPhone 5, which has been on sale for nine days, as the market enters the run-up to the key Christmas spending season.
 
Tim Cook, Apple's chief executive, said in a statement: "We're entering this holiday season with the best iPhone, iPad, Mac and iPod products ever, and we remain very confident in our new product pipeline6."
 
Apple said that it sold 4.9 million Macintosh computers in the latest quarter, a 1% rise from the same three-month period last year. However, sales of iPods fell 19% to 5.3 million, according to the earnings7 report.
 
The fourth quarter figures took Apple's profits for the year to $41.7bn, up 45% on 2011, with revenues of $156.5bn, a 61% increase.


点击收听单词发音收听单词发音  

1 analyst gw7zn     
n.分析家,化验员;心理分析学家
参考例句:
  • What can you contribute to the position of a market analyst?你有什么技能可有助于市场分析员的职务?
  • The analyst is required to interpolate values between standards.分析人员需要在这些标准中插入一些值。
2 analysts 167ff30c5034ca70abe2d60a6e760448     
分析家,化验员( analyst的名词复数 )
参考例句:
  • City analysts forecast huge profits this year. 伦敦金融分析家预测今年的利润非常丰厚。
  • I was impressed by the high calibre of the researchers and analysts. 研究人员和分析人员的高素质给我留下了深刻印象。
3 rumours ba6e2decd2e28dec9a80f28cb99e131d     
n.传闻( rumour的名词复数 );风闻;谣言;谣传
参考例句:
  • The rumours were completely baseless. 那些谣传毫无根据。
  • Rumours of job losses were later confirmed. 裁员的传言后来得到了证实。
4 rampant LAuzm     
adj.(植物)蔓生的;狂暴的,无约束的
参考例句:
  • Sickness was rampant in the area.该地区疾病蔓延。
  • You cannot allow children to rampant through the museum.你不能任由小孩子在博物馆里乱跑。
5 shipping WESyg     
n.船运(发货,运输,乘船)
参考例句:
  • We struck a bargain with an American shipping firm.我们和一家美国船运公司谈成了一笔生意。
  • There's a shipping charge of £5 added to the price.价格之外另加五英镑运输费。
6 pipeline aNUxN     
n.管道,管线
参考例句:
  • The pipeline supplies Jordan with 15 per cent of its crude oil.该管道供给约旦15%的原油。
  • A single pipeline serves all the houses with water.一条单管路给所有的房子供水。
7 earnings rrWxJ     
n.工资收人;利润,利益,所得
参考例句:
  • That old man lives on the earnings of his daughter.那个老人靠他女儿的收入维持生活。
  • Last year there was a 20% decrease in his earnings.去年他的收入减少了20%。
TAG标签: Apple profits iPad
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