2012苹果收益未达预期
文章来源:未知 文章作者:enread 发布时间:2013-01-24 08:33 字体: [ ]  进入论坛
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Computing1 giant Apple has reported flat profits and record revenues that still fell short of market expectations.

2012年苹果盈利平平,收益未达到市场预期。
 
Net profit came in at $13.1bn, unchanged from a year earlier due in part to higher costs associated with new product launches.
 
Revenue was up 18% at $54.5bn, thanks to record sales of iPhones and iPads, the company said.
 
But Apple shares fell in after-hours trading, as sales of the iPhone in particular disappointed.
 
Shares in the firm have fallen almost 30% since September over concerns the company may be losing its edge over increasingly confident competitors.
 
The company's products are facing a growing challenge from Samsung and other makers2 of Android-based devices.
 
Some analysts3 have said Apple is not competitive on price in key emerging markets where many cannot afford their products and other firms sell smartphones at much lower prices.
 
However, as well as a rival, Samsung is also a supplier to Apple. Its shares fell 1.7% on the news of the disappointing iPhone sales.
 
LG, which provides displays for Apple products, fell 3.1%, and Hon Hai, which assembles iPhones and iPads, dropped 3.2%.
 
'Thrilled'
 
Apple said it sold 47.8 million iPhones in the quarter, up from 37 million a year earlier, and 22.9 million iPads, compared with 15.4 million in the same period in 2011.
 
Many analysts had expected iPhone sales, following the release of the iPhone 5 in September, to break the 50 million mark.
 
"We're thrilled with record revenue of over $54bn and sales of over 75 million iOS devices in a single quarter," said Tim Cook, Apple's chief executive. 
 
"We're very confident in our product pipeline4 as we continue to focus on innovation and making the best products in the world."
 
Analysts took rather a different view.
 
"The revenue number is dismal5 as far as what the expectations were," said Jeff Sica at Sica Wealth Management. However, he added that Apple was suffering from a "curse of high expectations".


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1 computing tvBzxs     
n.计算
参考例句:
  • to work in computing 从事信息处理
  • Back in the dark ages of computing, in about 1980, they started a software company. 早在计算机尚未普及的时代(约1980年),他们就创办了软件公司。
2 makers 22a4efff03ac42c1785d09a48313d352     
n.制造者,制造商(maker的复数形式)
参考例句:
  • The makers of the product assured us that there had been no sacrifice of quality. 这一产品的制造商向我们保证说他们没有牺牲质量。
  • The makers are about to launch out a new product. 制造商们马上要生产一种新产品。 来自《简明英汉词典》
3 analysts 167ff30c5034ca70abe2d60a6e760448     
分析家,化验员( analyst的名词复数 )
参考例句:
  • City analysts forecast huge profits this year. 伦敦金融分析家预测今年的利润非常丰厚。
  • I was impressed by the high calibre of the researchers and analysts. 研究人员和分析人员的高素质给我留下了深刻印象。
4 pipeline aNUxN     
n.管道,管线
参考例句:
  • The pipeline supplies Jordan with 15 per cent of its crude oil.该管道供给约旦15%的原油。
  • A single pipeline serves all the houses with water.一条单管路给所有的房子供水。
5 dismal wtwxa     
adj.阴沉的,凄凉的,令人忧郁的,差劲的
参考例句:
  • That is a rather dismal melody.那是一支相当忧郁的歌曲。
  • My prospects of returning to a suitable job are dismal.我重新找到一个合适的工作岗位的希望很渺茫。
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