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The first Android One handsets go on sale in India.
首批安卓One手机开始在印度销售。
The handsets provide a minimum set of features determined1 by Google, which has sourced several of the components2 to help cut manufacturing costs.
The company has also teamed up with a local network to make it cheaper to download Android updates and new apps.
Experts suggest the move should help address criticism of earlier entry-price smartphones.
Sundar Pichai, who oversees3 Android, said the Android One scheme had delivered economies of scale that meant the first batch4 of phones could be offered for as low as 6,399 rupees ($105; £65) if bought contract-free.
"Our goal was to develop high quality smartphones at an affordable5 price, with access to connectivity, done at scale around the world," he told the BBC ahead of the launch in Delhi.
"We provide our OEMs [original equipment manufacturers] a menu, effectively.
"They can choose the CPU [central processing unit], the GPU [graphics processing unit], the storage, the type of battery, the type of camera.
"It really saves them a lot of effort in terms of identifying the right hardware [and] doing all the testing you need to do to get the software to run on this hardware.
He added the scheme should soon expand to Indonesia, Philippines, Pakistan, Bangladesh, Nepal and Sri Lanka.
There are no plans to launch the handsets in the West, but Mr Pichai did not rule it out.
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