This year's China-Britain Film Festival is underway in London.

 

2016中英电影节正在英国举行。

 

It's also designed to try to increase cooperation between the Chinese and UK film industries.

 

First held in 2013, the annual China International Film Festival London has now upgraded¹ its title to become the China-Britain Film Festival.

 

The festival is meant to show off some of the best films produced in China, as well as promote Chinese culture and provide a platform for exchanging ideas in the film industry.

 

Organizers hope the festival's expansion² will allow more people to better-appreciate Chinese filmmaking.

 

Kong Xiangxi is the President of the China-Britain Film Festival. 

 

"During the festival, we hope Chinese films can be better presented. We also hope directors, like Feng Xiaogang, who represent Chinese filmmakers, can come to Britain and show the country what China is like today, including letting them know what modern Chinese filmmakers are like and how profound³ Chinese culture is. Besides, we are also promoting our culture to the outside world, improving our relationships and contributing to the 'One Belt, One Road' strategy⁴."

 

The Screening Week for this year's festival is now underway.

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