Beijing-based Totwoo, China's first smart jewelry¹ maker², has gone digital with a store on online marketplace JD.com in late July.

 

北京Totwoo，中国首家智能珠宝生产商，7月底已在京东开店。
 

 

By marrying precious metals with high-tech³ wearables, Totwoo has come up with what promises to be a whole new category of fashionable technology products.

 

Jing Jing, a jewelry expert and editor of Harper's Bazaar⁴ Jewelry in China, said: "Chinese consumers have started to change their mindset. From buying jewelry as hedging tools, they are now buying them as fashionable decorations. Smart jewelry with rich aesthetic⁵ values and high-tech functions could become a brand new category."

 

To be sure, Totwoo is bullish on the growth potential of smart jewelry in China.

 

For the uninformed, here's how smart jewelry works: a tap or a shake will make a gold-plated silver necklace or a Swarovski crystal-studded bracelet⁶ with embedded⁷ circuitry double up as a pedometer.

 

Tap, tap, tap ... shake, shake shake－and, presto⁸, the smart jewelry piece multitasks as a calorie consumption calculator, a reminder⁹ of your sedentary state (like prolonged desk work or TV-viewing) and a monitor of harmful ultra violet rays.

 

That's not all. You can switch on the 'shining mode' to make the jewelry flash continuously, which will likely make you the cynosure¹⁰ of all eyes.

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