David Beckham has been signed by Chinese TV station CETV to present a series of programmes.

 

大卫·贝克汉姆与中国教育电视台签约表演一些节目。
 

 

The former England, Manchester United and LA Galaxy¹ star is understood already to have begun work on the project, with filming taking place in Guangzhou.

 

The series will focus on soccer skills for young players and fans, with the intention of inspiring China's next generation of soccer stars.

 

Episodes² are expected to be released shortly, and could reach an audience of several hundred million people.

 

President Xi Jinping is known to be a big soccer fan, keen on improving the Chinese game and the performance of the national team.

 

Public interest in football continues to grow in China, in both the domestic³ CSL and also European and overseas leagues.

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