Amazon and Migu, a subsidiary of telecom operator China Mobile (CMCC-Migu), signed a strategic cooperation agreement Tuesday on a new product and exclusive services for readers in China.

 

中国亚马逊与中国移动旗下子公司咪咕周二签署一份战略合作协议，双方将为中国读者专门推出一项新产品。

 

Under the agreement, Amazon and CMCC-Migu will release an entirely² new Kindle³ device, the Kindle X Migu E-reader, Amazon's first ever co-branded reading device, which combines more than 460,000 Kindle eBooks from the Kindle Store, and over 400,000 online literature titles from Migu.

 

"Chinese are reading more than ever, and they will read even more," according to David Limp, senior vice¹ president of Amazon Devices. "Many customers in China want the flexibility⁴ to read as much as they want across a variety of genres⁵ and authors."

 

Limp said that the two companies have worked very closely to bring Chinese customers a reading experience that combines the best of books and online literature.

 

China has become the biggest market for Kindle devices, according to Elaine Chang, president of Amazon China. More than 460,000 books, including 220,000 Chinese titles and 240,000 English titles, are available on Kindle Store in China.

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