智利将禁止课本中出现广告
文章来源:未知 文章作者:enread 发布时间:2011-04-09 01:50 字体: [ ]  进入论坛
(单词翻译:双击或拖选)

智利教育部长近日表示,自明年起将禁止任何形式的产品广告出现在学生课本中。

Chilean Education Minister Joaquín Lavín joined Chileans nationwide in rejecting the use of advertisements and product placements in school textbooks.

Lavín’s response follows a nationwide uproar1 after a story run on the state-approved textbooks featuring jingles2 and ads for fruit juices, banks, and cell phone companies, among others.

The ads were included within sections of the books where students were taught about publicity3 and advertising4. However, experts have pointed5 out that exposing children to advertising can have very strong effects on consumer choices later on. Lavín suggested textbook writers include fake brand names and advertisements to achieve desired goals.

“Any text that makes a reference to advertisements should not allude6 to(暗指,提到) specific brands,” reads the letter that Lavín sent to the education ministry’s curriculum and evaluation7 unit. According to Loreto Fontaine, national coordinator8 of the unit, Lavin’s request would take effect beginning next year.

Despite his reaction, Lavín noted9 that he was surprised by how quickly the story became a scandal. “They are the same books that have been distributed since 2002,” said Lavín. “Chilean children are always exposed to television ads and street posters. Maybe part of their education is teaching them how to defend themselves from this constant bombardment.”

Mariana Aylwin, who served as education minister in 2002, said that she was not aware of the advertisements during her administration, and that the topic was not present when her office evaluated the content of textbooks.

However, Aylwin agreed with Lavín on the incorporation10 of fake ads. “It is obvious that they should use imitations and not actual brands,” she said.



点击收听单词发音收听单词发音  

1 uproar LHfyc     
n.骚动,喧嚣,鼎沸
参考例句:
  • She could hear the uproar in the room.她能听见房间里的吵闹声。
  • His remarks threw the audience into an uproar.他的讲话使听众沸腾起来。
2 jingles 2fe6d17fe09969e9f7bc3b4e54f64064     
叮当声( jingle的名词复数 ); 节拍十分规则的简单诗歌
参考例句:
  • Can I give Del and Mr. Jingles some? 我可以分一点给戴尔和金格先生吗?
  • This story jingles bells for many of my clients. 这个故事对我许多客户来说都耳熟能详。
3 publicity ASmxx     
n.众所周知,闻名;宣传,广告
参考例句:
  • The singer star's marriage got a lot of publicity.这位歌星的婚事引起了公众的关注。
  • He dismissed the event as just a publicity gimmick.他不理会这件事,只当它是一种宣传手法。
4 advertising 1zjzi3     
n.广告业;广告活动 a.广告的;广告业务的
参考例句:
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
5 pointed Il8zB4     
adj.尖的,直截了当的
参考例句:
  • He gave me a very sharp pointed pencil.他给我一支削得非常尖的铅笔。
  • She wished to show Mrs.John Dashwood by this pointed invitation to her brother.她想通过对达茨伍德夫人提出直截了当的邀请向她的哥哥表示出来。
6 allude vfdyW     
v.提及,暗指
参考例句:
  • Many passages in Scripture allude to this concept.圣经中有许多经文间接地提到这样的概念。
  • She also alluded to her rival's past marital troubles.她还影射了对手过去的婚姻问题。
7 evaluation onFxd     
n.估价,评价;赋值
参考例句:
  • I attempted an honest evaluation of my own life.我试图如实地评价我自己的一生。
  • The new scheme is still under evaluation.新方案还在评估阶段。
8 coordinator Gvazk6     
n.协调人
参考例句:
  • The UN Office for the Coordination of Humanitarian Affairs, headed by the Emergency Relief Coordinator, coordinates all UN emergency relief. 联合国人道主义事务协调厅在紧急救济协调员领导下,负责协调联合国的所有紧急救济工作。
  • How am I supposed to find the client-relations coordinator? 我怎么才能找到客户关系协调员的办公室?
9 noted 5n4zXc     
adj.著名的,知名的
参考例句:
  • The local hotel is noted for its good table.当地的那家酒店以餐食精美而著称。
  • Jim is noted for arriving late for work.吉姆上班迟到出了名。
10 incorporation bq7z8F     
n.设立,合并,法人组织
参考例句:
  • The incorporation of air bubbles in the glass spoiled it.玻璃含有气泡,使它质量降低。
  • The company will be retooled after the incorporation.合并之后的公司要进行重组。
TAG标签: school ads textbooks
发表评论
请自觉遵守互联网相关的政策法规,严禁发布色情、暴力、反动的言论。
评价:
表情:
验证码:点击我更换图片