索尼:亚洲最有价值的品牌
文章来源:未知 文章作者:enread 发布时间:2011-07-04 07:37 字体: [ ]  进入论坛
(单词翻译:双击或拖选)

Sony has been ranked top in a survey of Asia's most valuable brands by the marketing1 magazine Campaign.

营销杂志《Campaign》的一项调查显示,索尼被誉为亚洲最有价值的品牌。

The company gained the top spot despite hacking2 attacks earlier this year that compromised the personal details of 100 million PlayStation users.

Japanese and South Korean consumer electronics brands occupied the top five slots, with Sony trailed by Panasonic, LG, Samsung and Canon.

No Chinese brand names cracked the top 100.

White goods and electronics maker3 Haier was the highest Chinese brand at 102.

"This year's survey reiterated4(重申) the challenges Chinese and Indian brands are facing to gain consumer recognition beyond their home markets," the report said.

The highest ranked Indian brand at 89 was Amul, which makes milk products and ice cream.

The top five brands were unchanged from last year, reflecting their everyday appeal among Asia's shoppers.

And despite Asia's much hyped(兴奋的) appetite for luxury goods, there were no luxury brands in the top 25. Chanel, Rolex and BMW ranked 30th, 42nd and 49th respectively.

Even though Prada listed on the Hong Kong stock exchange this year, it fell almost 100 places from last year's survey to rank 348th.

In China, Taiwan instant noodle brand Master Kong was the most commonly recalled brand after Sony.

The survey was conducted by market research firm TNS, which surveyed 3,322 consumers in Australia, China, India, Japan, Hong Kong, Malaysia, Singapore, Taiwan, South Korea and Thailand.



点击收听单词发音收听单词发音  

1 marketing Boez7e     
n.行销,在市场的买卖,买东西
参考例句:
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
2 hacking KrIzgm     
n.非法访问计算机系统和数据库的活动
参考例句:
  • The patient with emphysema is hacking all day. 这个肺气肿病人整天不断地干咳。
  • We undertook the task of hacking our way through the jungle. 我们负责在丛林中开路。
3 maker DALxN     
n.制造者,制造商
参考例句:
  • He is a trouble maker,You must be distant with him.他是个捣蛋鬼,你不要跟他在一起。
  • A cabinet maker must be a master craftsman.家具木工必须是技艺高超的手艺人。
4 reiterated d9580be532fe69f8451c32061126606b     
反复地说,重申( reiterate的过去式和过去分词 )
参考例句:
  • "Well, I want to know about it,'she reiterated. “嗯,我一定要知道你的休假日期,"她重复说。 来自英汉文学 - 嘉莉妹妹
  • Some twenty-two years later President Polk reiterated and elaborated upon these principles. 大约二十二年之后,波尔克总统重申这些原则并且刻意阐释一番。
TAG标签: China brands Sony
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