Those considered popular in secondary school earned 2% more decades later than oddballs（古怪的人） such as Napoleon Dynamite³ – a so-called popularity premium⁴.

 

So says a new analysis of data from the Wisconsin Longitudinal Study, which follows more than 10,000 people who graduated from the blackboard jungle in Wisconsin in 1957.

 

Forty years after graduation, those who were in the 80th percentile of the popularity chain earned 10% more than their peers in the 20th. That's equal to 40% of the extra income boost they'd get from an extra year of schooling⁵ (hat tip to the Washington Post).

 

For Ferris Bueller and his ilk, "skill in building positive personal and social relationships and adjusting to the demands of a social situation" likely translate into good relationships with colleagues and clients in the workforce⁶, according to the report.

 

Researchers deemed students to be popular based on how many of their cohorts listed them as friends. Older and smarter students, as well as those who hailed from a warm family environment, tended to rank high on the social totem pole.

 

But being able to host underage parties at fancy homes or swerve⁷ onto campus in a slick car didn't help much: Household wealth played "only a minor⁸ role" in popularity.

 

It's unclear whether the Cher Horowitzes and Regina Georges of the country enjoy the same wage boost from popularity – researchers limited their analysis to some 4,000 male respondents. They also didn't factor in whether popular students' relationships with their friends were close.

 

And the report doesn't delve⁹ too deeply into personality traits, sidestepping the common trope of popular-guy-as-bully. But a separate report last year found that nice guys generally earn less than their meaner counterparts.

 

Gabriella Conti of the University of Chicago, Gerrit Mueller of the Institute for Employment Research, and Andrea Galeotti and Stephen Pudney of the University of Essex compiled the Wisconsin report.

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