Frank Le, head of the Kodak Alaris China, says Kodak has already set up over 100 service stations in shopping malls and amusement parks in Beijing. The expansion plan will be carried out in other first-tiered cities throughout China very soon.

 

He added that the new retail¹ model helps Kodak Alaris tap into the Internet and social networking businesses.

 

Kodak Alaris announced its plan to establish a new branch company in Shanghai last July, signaling the official start of its Chinese business.

 

Kodak, founded in 1888 by George Eastman, was for years recognized as a household camera, taking thousands of family snapshots. The company filed a $6.75 billion bankruptcy² case in January 2012, weighed down by high pension costs and delays in embracing digital camera technology.

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