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LeBron James is going Hollywood.
勒布朗·詹姆斯要去好莱坞拍电影了。
After stealing critics' hearts in the Amy Schumer summer comedy, Trainwreck, the NBA star is plotting more projects for big and small screens.
On Wednesday, Warner Bros. announced a partnership1 with James' company, SpringHill Entertainment, in what they called "an unprecedented2 agreement." The deal includes projects for television, film and original digital content.
"LeBron James has one of the most powerful, well-known brands in the world and we are excited to be in business with him and his partner, Maverick3 Carter, and SpringHill Entertainment," said Warner Bros. chairman Kevin Tsujihara in a statement. "The combination of LeBron's global media presence and Warner Bros.' unmatched production and distribution expertise4 is a big win for fans everywhere."
Said the Cleveland Cavaliers star: "Connecting with my fans and telling meaningful stories have always been my passion. In everything I've done, from Nike commercials to Uninterrupted and (Starz scripted comedy) Survivor's Remorse5, it's always about connecting with people of all ages and providing unique content they can all enjoy."
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