The end result is a sickly, dishevelled appearance.

 

The red around the eyes gives the impression of being unwell and in need of looking after, while the wet-look hair provides a contrasting sexy feel.

 

The look is so popular, there have even been make up tutorials dedicated² to applying the perfect red-rimmed eye blush.

 

A make up tutorial by zWinnieYap, a step-by-step guide for applying Harajuku soft blush eye make up, has been viewed more than 100,000 times.

 

In it, the make up artist starts by filling in her brows, before applying a cream, glitter eye shadow primer to her eye lid.

 

She then creates depth by applying a dark brown shadow around her lashes³ and up to the crease⁴ of her eye lid.

 

The make up artist then applied⁵ a soft pink blush, usually applied to the cheeks, under her eyes, which she extended down to her cheekbone and slightly towards her temple.

 

She applied a dark brown and charcoal⁶ eyeliner around the rims⁷ of her eyes, before finishing the look with false lashes.

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