According to a new study, the track has inspired 64 percent of women to contact their exes in an attempt to make amends² and get back together.

 

The song's haunting music video, which broke Taylor Swift's previous Vevo viewing record by receiving 27.7 million views in 24 hours, sees the 27-year-old singer staring sadly out a window and checking her flip³ phone, while having flashbacks of her smiling ex during their relationship.

 

But Adele's latest tune⁴, which opens with the lyrics⁵: 'Hello, it's me, I was wondering if after all these years you'd like to meet, To go over everything,' isn't having the same effect on men.

 

The study shows that only 17 percent of men surveyed felt compelled to reach out to their exes after listening to 'Hello'.

 

The results were compiled by the dating website WhatsYourPrice.com, which polled 41,000 single men and women.

 

According to the same study, women are more open to discussing what went wrong in their relationships, while the majority of men prefer to simply move on with their lives.

 

Brandon Wade⁶, the founder⁷ and CEO of the website, through which members use cash incentives⁸ to find love, says: 'Women are known to base things on feelings and emotion, and the instant gratification of texting an ex may seem fulfilling in the moment.'

 

He adds: 'While men may be inspired by Adele’s song, they may not want to reopen old wounds by contacting an ex-girlfriend.'

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