Chinese dairy giant Yashili launched its New Zealand-made infant formula on the local market Thursday as the first step towards establishing a global brand.

 

中国乳制品巨头雅士利本周四在国内市场发布一款新西兰产婴儿配方奶粉，向打造一个全球品牌迈出了第一步。
 

 

Yashili said the infant formula, which hit the shelves of North Island supermarkets, was specially¹ designed for the New Zealand market, manufactured and packaged at its state-of-the-art plant which opened in Pokeno, south of Auckland in November 2015.

 

Yashili's emphasis had been its commitment to product innovation for its formula product, Yashili New Zealand general manager William Zhao said in a statement.

 

Each can of formula had a unique QR code allowing buyers to track its provenance² and the production process by scanning the code with their smart phone.

 

The launch was another step towards Mengniu-Yashili's globalization, said Zhao.

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