Chinese electronics giant Xiaomi launches sales of its phones in Europe for the first time on Saturday.

 

中国电子产品巨头小米将于本周六首次在欧洲销售旗下手机。

 

Xiaomi is currently the 5th largest smartphone maker¹ in the world, despite not having launched in Europe yet.

 

That fact is testament² both to the strength of Xiaomi in its home market, and the quality and popularity of its devices.

 

On Saturday, sales will start in Spain of its Mi Mix 2. The phone looks impressive, with a large display, fast processor, and excellent price tag of €499.

 

From Spanish roots (the company already has a significant fan base in the country) Xiaomi hopes to grow in Europe, learning from their initial launch with the Mi Mix 2.

 

As Wang Xiang, Senior Vice³ President, told a launch event in Madrid:

 

''...we want to really learn what the customer/consumer really needs in Spain. With the official channel we will have a direct route understand the needs and the taste of EU consumers.''

 

By all counts, Spain makes for a good choice of initial market in Europe. Its telecommunications sector⁴ is competitive, with widespread 4G coverage⁵ provided by companies with a significant global presence such as Telefonica and Vodafone.

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