Stinky Luosifen, or river snail¹ rice noodles, became the most popular Chinese New Year's snack this year on e-commerce platforms, as Chinese people prepare for a stay-at-home holiday due to the COVID-19 pandemic.

螺蛳粉成为今年电商平台上最受欢迎的中国新年小吃，这是因为新冠疫情下，中国人准备在家过节。

 

On the traditional Laba Festival, which fell on January 20, Chinese e-commerce platforms kicked off a one-month-long "2021 Online Chinese New Year's Goods Festival" for the convenience of people across the country that can now easily buy some seasonal² specials.

1月20日是传统腊八节，这一天中国电商平台拉开了为期一个月的“2021年网上年货节”的序幕，以方便全国人民轻松买到一些应季特产。

 

Traditionally, dried fruits, sweets, and pastries³ are a must-buy "three-piece set" snacks for the Chinese New Year. But this year, new competitors are taking over.

传统上，干果、糖果和糕点是过年必买的“三件套”小吃。但今年，新的竞争对手出现了。

 

比自热火锅更火爆的，是螺蛳粉的崛起。疫情期间螺蛳粉可以说是爆火出圈，就连老外都嗦粉嗦得上头了。

 

天猫淘宝数据显示，与去年相比，今年螺蛳粉的成交额增长1500%，购买螺蛳粉的人数同比增长近900%，其中，90后特别是95后成为购买螺蛳粉最多的人群。

 

According to data from Tmall and Taobao, both e-commerce platforms under Alibaba, the turnover⁴ of Luosifen on the first day of the online festival was 15 times bigger than last year, with the number of buyers growing nine times year-on-year. The largest group of buyers was the post-90s generation.

阿里巴巴旗下电商平台天猫和淘宝的数据显示，网购节首日螺蛳粉的成交量是去年的15倍，买家数量同比增长9倍。最大的买家群体是90后。

 

Self-heating hot pots rank only second to Luosifen on the most popular goods list by Tmall and Taobao.

在天猫和淘宝最畅销商品排行榜上，自热火锅仅次于螺蛳粉。

 

除了方便速食类餐品，火锅及周边商品也表现出了强劲的增长趋势。

 

数据显示，今年火锅底料成交额同比增长540%，电磁炉成交额增长240%。

 

此外，年货节首日成交额增长较快的品类还包括口罩、医美产品、游戏、老干妈等。作为疫情期间的热门商品，宅经济对于2021年春节的影响仍不容小觑。

 

Besides, the turnovers⁵ of hot pot soup base and induction⁶ cookers increased by 540 percent and 240 percent, respectively, year-on-year. Other popular goods include facial masks, medical beauty products, and games.

此外，火锅底料和电磁炉的销售额分别同比增长540%和240%。其他热销商品包括面膜、医疗美容产品和游戏。

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