日本企业开拓海外市场 要求员工说英语
文章来源:未知 文章作者:meng 发布时间:2010-07-17 02:23 字体: [ ]  进入论坛
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In a bid to plug dwindling1 domestic consumption by tapping into overseas markets, some of Japan's big-name retailers3 are telling their employees to start speaking English -- or find another job.

为开拓海外市场,弥补日益减少的国内消费,日本一些知名零售企业要求员工开始说英语——否则就会饭碗不保。

As Japan's population shrinks, the country's retailers are increasingly looking to boost sales by expanding abroad and some firms are waking up to the necessity of being able to speak the global language of business in order to succeed overseas.

Rakuten, Japan's biggest online retailer2, plans to make English the firm's official language, while Fast Retailing4, operator of the Uniqlo apparel(服装,衣服) chain, wants to make English more common in its offices by 2012 and plans to test its employees for proficiency5(精通,熟练) .

"It's about stopping being a Japanese company. We will become a world company," Rakuten CEO Hiroshi Mikitani said last week at a news conference in Tokyo -- conducted almost entirely6 in English.

Employees at Rakuten, which hopes overseas sales will eventually account for 70 percent of all transactions made through its websites, will need to master English by 2012 to avoid facing the sack(解雇) .

"No English, no job," Mikitani told the Asahi newspaper.

Other high-profile Japanese companies, including automakers Toyota Motor and Nissan Motor, have announced moves to make the use of English more common in the workplace(工作场所,车间) .

Some experts say the switch to English is healthy but just one of the changes companies need to make to go global.

"What's interesting is that these companies really stand out as pioneers," Jeff Kingston, director of Asian Studies at Temple University's Japan campus.

"They have a relatively7 new outlook. They realize that Japan is going to need to strike into foreign markets given the dormant8(休眠的,静止的) state of its economy," he said.



点击收听单词发音收听单词发音  

1 dwindling f139f57690cdca2d2214f172b39dc0b9     
adj.逐渐减少的v.逐渐变少或变小( dwindle的现在分词 )
参考例句:
  • The number of wild animals on the earth is dwindling. 地球上野生动物的数量正日渐减少。 来自《简明英汉词典》
  • He is struggling to come to terms with his dwindling authority. 他正努力适应自己权力被削弱这一局面。 来自辞典例句
2 retailer QjjzzO     
n.零售商(人)
参考例句:
  • What are the retailer requirements?零售商会有哪些要求呢?
  • The retailer has assembled a team in Shanghai to examine the question.这家零售商在上海组建了一支团队研究这个问题。
3 retailers 08ff8df43efeef1abfd3410ef6661c95     
零售商,零售店( retailer的名词复数 )
参考例句:
  • High street retailers reported a marked increase in sales before Christmas. 商业街的零售商报告说圣诞节前销售量显著提高。
  • Retailers have a statutory duty to provide goods suitable for their purpose. 零售商有为他们提供符合要求的货品的法定义务。
4 retailing f7157e2e76f903d2893786de5cb093af     
n.零售业v.零售(retail的现在分词)
参考例句:
  • career opportunities in retailing 零售业的职业机会
  • He is fond of retailing the news. 他喜欢传播消息。 来自《简明英汉词典》
5 proficiency m1LzU     
n.精通,熟练,精练
参考例句:
  • He plied his trade and gained proficiency in it.他勤习手艺,技术渐渐达到了十分娴熟的地步。
  • How do you think of your proficiency in written and spoken English?你认为你的书面英语和口语熟练程度如何?
6 entirely entirely     
ad.全部地,完整地;完全地,彻底地
参考例句:
  • The fire was entirely caused by their neglect of duty. 那场火灾完全是由于他们失职而引起的。
  • His life was entirely given up to the educational work. 他的一生统统献给了教育工作。
7 relatively bkqzS3     
adv.比较...地,相对地
参考例句:
  • The rabbit is a relatively recent introduction in Australia.兔子是相对较新引入澳大利亚的物种。
  • The operation was relatively painless.手术相对来说不痛。
8 dormant d8uyk     
adj.暂停活动的;休眠的;潜伏的
参考例句:
  • Many animals are in a dormant state during winter.在冬天许多动物都处于睡眠状态。
  • This dormant volcano suddenly fired up.这座休眠火山突然爆发了。
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