英国投诉最多的广告几则
文章来源:未知 文章作者:enread 发布时间:2012-06-09 07:39 字体: [ ]  进入论坛
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A blind footballer kicking a cat and call centre workers singing with their mouths full are among the stars of the most controversial adverts1 of the past 50 years.

盲人足球运动员踢猫与呼叫中心人员嘴里塞满东西唱歌被列为过去50年来最受争议的广告。

Abortion3 clinics, the Pope in a hard hat and a naked Sophie Dahl also feature in the first chart of the most complained about promotions4 of all time.

The details are revealed today by industry watchdog the Advertising6 Standards Authority, which has been criticised for its liberal(自由主义的) approach and failure to support complaints from the public.

Five of the ten advertisements that appear in the league table were cleared by the ASA despite the avalanche7(雪崩) of complaints they generated.

The most controversial commercial of the past 50 years is an advert2 for abortion charity Marie Stopes, which was shown on television in 2010.

Critics said that allowing an abortion provider to advertise in this way normalised the procedure, even giving it credibility as a form of contraception(避孕) .

It provoked 1,088 individual complaints, with the figure rising to 4,688 once petitions were taken into account.

Next in the chart is the advertisement which drew the most individual complaints, not including petitions.

A total of 1,671 were unhappy about the 2005 promotion5 for fast food chain KFC, which featured footage of call centre workers singing with their mouths full. Many objected on the basis it could encourage bad manners among children.

Also in the top ten is a 1995 leaflet issued by the British Safety Council, featuring a picture of the Pope wearing a hard hat with the words: 'The Eleventh Commandment: Thou shalt always wear a condom.'

It was intended to raise awareness8 of National Condom Week and promote safer sex, but the ASA accepted it was offensive to Roman Catholics.

Since then, however, regulators have cleared the way for condoms to be advertised more prominently, and they can now be promoted on television before the 9pm watershed9.

In 2010, more than 1,300 complained about a TV commercial for the Paddy Power betting giant.

The footage of a blind football player kicking a cat across a pitch was said to be offensive to blind people and at risk of encouraging animal cruelty.



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1 adverts c82a22098d5133b18bfb64b60b66048d     
advertisements 广告,做广告
参考例句:
  • the adverts on television 电视广告
  • The adverts are not very informative. 这些广告并没有包含太多有用信息。
2 advert eVLzj     
vi.注意,留意,言及;n.广告
参考例句:
  • The advert featured a dolphin swimming around a goldfish bowl.该广告的內容为一条在金鱼缸里游动的海豚。
  • Please advert to the contents below.I believe you won't be disappointed.敬请留意后面的内容。相信您一定不会失望的。
3 abortion ZzjzxH     
n.流产,堕胎
参考例句:
  • She had an abortion at the women's health clinic.她在妇女保健医院做了流产手术。
  • A number of considerations have led her to have a wilful abortion.多种考虑使她执意堕胎。
4 promotions ea6aeb050f871384f25fba9c869cfe21     
促进( promotion的名词复数 ); 提升; 推广; 宣传
参考例句:
  • All services or promotions must have an appeal and wide application. 所有服务或促销工作都必须具有吸引力和广泛的适用性。
  • He promptly directed the highest promotions and decorations for General MacArthur. 他授予麦克阿瑟将军以最高的官阶和勋奖。
5 promotion eRLxn     
n.提升,晋级;促销,宣传
参考例句:
  • The teacher conferred with the principal about Dick's promotion.教师与校长商谈了迪克的升级问题。
  • The clerk was given a promotion and an increase in salary.那个职员升了级,加了薪。
6 advertising 1zjzi3     
n.广告业;广告活动 a.广告的;广告业务的
参考例句:
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
7 avalanche 8ujzl     
n.雪崩,大量涌来
参考例句:
  • They were killed by an avalanche in the Swiss Alps.他们在瑞士阿尔卑斯山的一次雪崩中罹难。
  • Higher still the snow was ready to avalanche.在更高处积雪随时都会崩塌。
8 awareness 4yWzdW     
n.意识,觉悟,懂事,明智
参考例句:
  • There is a general awareness that smoking is harmful.人们普遍认识到吸烟有害健康。
  • Environmental awareness has increased over the years.这些年来人们的环境意识增强了。
9 watershed jgQwo     
n.转折点,分水岭,分界线
参考例句:
  • Our marriage was at a watershed.我们的婚姻到了一个转折关头。
  • It forms the watershed between the two rivers.它成了两条河流的分水岭。
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