可口可乐牛奶泼裸女广告被痛批
文章来源:未知 文章作者:enread 发布时间:2014-12-05 06:31 字体: [ ]  进入论坛
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可口可乐公司要卖牛奶了!这家全球最大的饮料生产商将推出全新牛奶品牌“Fairlife”,但广告中把牛奶泼向裸女的创意,还附带“喝下她们所穿的”等字句,被痛批物化女性、卖弄色情,还有网友砲轰“这是我看过最差的广告!”

 
An advertising1 campaign for Coca-Cola's new high-end milk has drawn2 huge criticism on charge of apparent 'sexism', reports Daily Mail.
 
Featuring pictures of naked women dripping in barely-there dresses made of milk, Fairlife is being launched to much fanfare3 this month in the United States.
 
The photographs, which appear to be working under the logic4 that 'sex sells', are loosely based on iconic poses from the past, such as Marilyn Monroe's famous skirt rising in The Seven Year Itch5.
 
Designed to appeal to the health lobby, Fairlife will contains 50 1 percent more protein and half the sugar of milk and accordingly will be priced at twice the normal price.
 
With falling sales in their traditional soda6 division, Coca-Cola are pinning a lot on Fairlife, especially on the pin-ups they are using to sell it.
 
The cheeky and controversial photographs have slogans such as 'Drink what she's wearing', 'More good, looks good' and 'Better milk looks good on you.'
 
One particular picture has one of the models standing7 on a set of scales wearing a horrified8 expression, presumably because she needs to be drinking Fairlife.
 
We'll charge twice as much for it as the milk we're used to buying', said Sandy Douglas, Coke's global chief customer officer, to a launch conference last week.
 
However, the way the women are being represented and used to sell milk has left many on social media annoyed.
 
One Twitter user, Dan Barker posted, 'In case you missed: ads for Coke's new milk brand show nude9 women, covered in milk, being weighed. #everydaysexism.
 
Another poster, Rebel Girl UK called the campaign a 'Sexist rubbish (trash) throwback advertising from Coca-Cola for milk…keep the 70s in the 70s!'
 
Aneesh Kamat wrote on the social media site, '@CocaCola's newest brand @fairlife has arguably the worst ad campaign I've seen. Women dressed in milk? #Fail #RespectWomen #advertising.
 
Regardless, there is a lot riding on Fairlife for Coca-Cola.


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1 advertising 1zjzi3     
n.广告业;广告活动 a.广告的;广告业务的
参考例句:
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
2 drawn MuXzIi     
v.拖,拉,拔出;adj.憔悴的,紧张的
参考例句:
  • All the characters in the story are drawn from life.故事中的所有人物都取材于生活。
  • Her gaze was drawn irresistibly to the scene outside.她的目光禁不住被外面的风景所吸引。
3 fanfare T7by6     
n.喇叭;号角之声;v.热闹地宣布
参考例句:
  • The product was launched amid much fanfare worldwide.这个产品在世界各地隆重推出。
  • A fanfare of trumpets heralded the arrival of the King.嘹亮的小号声宣告了国王驾到。
4 logic j0HxI     
n.逻辑(学);逻辑性
参考例句:
  • What sort of logic is that?这是什么逻辑?
  • I don't follow the logic of your argument.我不明白你的论点逻辑性何在。
5 itch 9aczc     
n.痒,渴望,疥癣;vi.发痒,渴望
参考例句:
  • Shylock has an itch for money.夏洛克渴望发财。
  • He had an itch on his back.他背部发痒。
6 soda cr3ye     
n.苏打水;汽水
参考例句:
  • She doesn't enjoy drinking chocolate soda.她不喜欢喝巧克力汽水。
  • I will freshen your drink with more soda and ice cubes.我给你的饮料重加一些苏打水和冰块。
7 standing 2hCzgo     
n.持续,地位;adj.永久的,不动的,直立的,不流动的
参考例句:
  • After the earthquake only a few houses were left standing.地震过后只有几幢房屋还立着。
  • They're standing out against any change in the law.他们坚决反对对法律做任何修改。
8 horrified 8rUzZU     
a.(表现出)恐惧的
参考例句:
  • The whole country was horrified by the killings. 全国都对这些凶杀案感到大为震惊。
  • We were horrified at the conditions prevailing in local prisons. 地方监狱的普遍状况让我们震惊。
9 nude CHLxF     
adj.裸体的;n.裸体者,裸体艺术品
参考例句:
  • It's a painting of the Duchess of Alba in the nude.这是一幅阿尔巴公爵夫人的裸体肖像画。
  • She doesn't like nude swimming.她不喜欢裸泳。
TAG标签: milk Coca-Cola Fairlife
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