Toast, a toothless dog with a drooping² tongue and more than 155,000 Instagram followers³, stars in Karen Walker's summer 2015 eyewear campaign alongside Ms Walker herself. 

 

The popular pooch – who has received support from a number of the fashion industry's elite⁴, including Lucky editor-in-chief Eva Chen and Man Repeller⁵ blogger Leandra Medine – was rescued from a puppy mill in 2011 by Josh Ostrovsky, a 29-year-old New York City comedian⁶ who goes by the name 'Fat Jew', and his wife, Katie Sturino. 

 

The campaign sees Toast modeling various sunglasses, both by herself and alongside the designer; in fact, several of the images show Ms Walker and her canine⁷ companion sporting the same shades side by side. 

 

The New Zealand native, announced that Toast was the latest face of her brand in an Instagram post Sunday, writing: 'This gorgeous redhead's story is a true Cinderella one. She was discovered living in cruel circumstances, rescued, and quickly rocketed to fame thanks to her wonderful looks, charming personality and inimitable sense of humour.' The accompanying image, which shows Toast wearing some chic⁸ tortoise-shell frames, has already garnered⁹ close to 5,000 likes. 

 

Toast's owners also shared an image from the campaign on her Instagram account, noting: 'None of the photos are photoshopped. I'm just that good.' 

 

Ms Walker said that she was nervous about posing next to the famous pup. 

 

'It's pretty hard to compete with a toothless dog with its tongue hanging out,' she admitted. 

 

Toast's teeth had to be removed when she was rescued because they were rotten. 

 

Ms Walker's previous eyewear campaigns have featured other unexpected models, such as small children, Kenyan artisans and women from Advanced Style, a website that showcases the fashion of senior citizens.

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