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Hunting for clothes in a busy shop can be a nightmare, but shopping online can be a bit hit-and-miss.
在拥挤的商店里寻找衣服或许是一个恶梦,但在网上购物多少又有点拿不准。
This has led to a number of company's coming up with a compromise - interactive1 mirrors in shops that let you virtually try on different outfits3, explore colours and patterns, and even order food.
The latest to be rolled out in the US is the MemoryMirror that uses augmented4 reality to show how clothes will fit, and lets shoppers change outfits with the swipe of a hand.
Other mirrors include eBay's interactive shopping assistant that finds different sizes and accessories, and Panasonic's 'flaws and all' mirror that helps people buy products to improve how they look.
MemoryMirror, or MemoMi, was founded by California-based Salvador Nissi Vilcovsky.
MemoMi uses Intel integrated graphics5 technology to create avatars of the shopper wearing various clothing.
These clothes can be shared with friends on social media or via email, to ask for feedback, or viewed instantly to help make an in-store purchase.
Using hand gestures, shoppers can scroll6 through different colours, patterns and sizes, and the smart mirror remembers previous outfit2 choices, so the shopper can compare and contrast.
It also lets people add accessories, and see outfits from different angles without straining their neck or using a wall of mirrors.
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