Alibaba has become the second largest shareholder1 of a major Chinese supermarket chain through share purchasing as part of the company's plan to combine online and offline retail2.
阿里巴巴通过股权收购成为联华超市第二大股东,阿里希望借此打通线上线下销售。
Alibaba bought 201 million shares from Yiguo.com to obtain an 18 percent of stake in Lianhua Supermarket late Friday, according to the supermarket majority shareholder Shanghai-based Bailian Group. Yiguo.com retains a 1.17 percent stake.8 Lianhua operates around 3,600 hypermarkets, supermarkets and convenience shops in about 19 provincial-level regions.
Alibaba's
Jack6 Ma said the partnership would integrate online and offline business to combine tradition and innovation.
Alibaba has taken dozens of ventures in offline retail, which include its share-swap deal with Suning Commerce Group and a privatization deal to
merge7 with brick-and-mortar retail chain Intime.