Microsoft and Yahoo seal web deal 微软雅虎签署合作协议
文章来源:未知 文章作者:meng 发布时间:2009-07-30 00:43 字体: [ ]  进入论坛
(单词翻译:双击或拖选)

Yahoo and Microsoft have announced a long-rumoured internet search deal that will help the two companies take on chief rival Google.

雅虎和微软宣布一项长期谣传的搜索协议,这将有助于他们共同对抗主要对手谷歌。

Microsoft's Bing search engine will power the Yahoo website and Yahoo will in turn become the advertising1 sales team for Microsoft's online offering.

Yahoo has been struggling to make profits in recent years.

But last year it rebuffed(断然拒绝,漠不关心) several takeover bids from Microsoft in an attempt to go it alone.

Yahoo shares closed down 12.1% on the day, while Microsoft shares moved up by 1.4%.

Microsoft boss Steve Ballmer said the 10-year deal would provide Microsoft's Bing search engine with the necessary scale to compete.

"Through this agreement with Yahoo, we will create more innovation in search, better value for advertisers, and real consumer choice in a market currently dominated by a single company," said Mr Ballmer.

"Microsoft and Yahoo know there's so much more that search could be. This agreement gives us the scale and resources to create the future of search," he added.

In return for ceding2(放弃,割让) control of its search engine, Yahoo will get to keep 88% of the revenue from all search ad sales on its site for the first five years of the deal, and have the right to sell adverts3 on some Microsoft sites.

Yahoo's search team, meanwhile, will have to brace4(顶住,做准备) itself for job losses over the next two years. Some staff will transfer to Microsoft, others can stay on with Yahoo, but redundancies(冗陈,备份) would be unavoidable, Yahoo chief executive Carol Bartz told the BBC.

'New era'

Yahoo said the deal would benefit Yahoo's users and advertisers.

"This agreement comes with boatloads(船的载货量) of value for Yahoo, our users, and the industry. And I believe it establishes the foundation for a new era of internet innovation and development," said Ms Bartz.

The deal became possible after Yahoo's co-founder Jerry Yang stepped down as chief executive of the company late last year.

"Only a Yahoo outsider(外行) like Ms Bartz could do such a deal," said Tim Weber, business editor of the BBC News website.

"She has no sentimental5 attachment6 to what was once the core of Yahoo, its search business. Microsoft was helped by the fact that at long last it managed to develop a search engine - Bing - that is a credible7 alternative to search giant Google."

Technology analyst8 Rob Enderle said: "This move makes up for a lot of the stupid mistakes made by the preceding [Yahoo] administration".

Yahoo said the deal would boost annual operating income by $500m and secure $200m in savings9.

The tie-up will give Microsoft and Yahoo a combined market share in the US search ad market of about 30%.

Google would still be the dominant10 force with a share of about 65%.

Negotiations11

The deal ends years of back-and-forth negotiations between the two companies.

Microsoft originally offered to buy Yahoo in January 2008 - with an offer worth about $47.5bn.

But Mr Ballmer later withdrew that bid after Yahoo's then boss, Mr Yang, demanded a higher price.

Yahoo instead opted12 for an online advertising partnership13 with rival Google.

But that tie-up was later abandoned because of the risk of a protracted14(拖延的) battle with regulators(调整者) over competition issues.



点击收听单词发音收听单词发音  

1 advertising 1zjzi3     
n.广告业;广告活动 a.广告的;广告业务的
参考例句:
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
2 ceding be4d91be216815a1a3b9db30eff43c53     
v.让给,割让,放弃( cede的现在分词 )
参考例句:
  • He was ceding line but more slowly all the time. 他正在放出钓索,然而越来越慢了。 来自英汉文学 - 老人与海
  • Settlement would require ceding some Egyptian territory. 解决办法将要求埃及让出一些领土。 来自辞典例句
3 adverts c82a22098d5133b18bfb64b60b66048d     
advertisements 广告,做广告
参考例句:
  • the adverts on television 电视广告
  • The adverts are not very informative. 这些广告并没有包含太多有用信息。
4 brace 0WzzE     
n. 支柱,曲柄,大括号; v. 绷紧,顶住,(为困难或坏事)做准备
参考例句:
  • My daughter has to wear a brace on her teeth. 我的女儿得戴牙套以矫正牙齿。
  • You had better brace yourself for some bad news. 有些坏消息,你最好做好准备。
5 sentimental dDuzS     
adj.多愁善感的,感伤的
参考例句:
  • She's a sentimental woman who believes marriage comes by destiny.她是多愁善感的人,她相信姻缘命中注定。
  • We were deeply touched by the sentimental movie.我们深深被那感伤的电影所感动。
6 attachment POpy1     
n.附属物,附件;依恋;依附
参考例句:
  • She has a great attachment to her sister.她十分依恋她的姐姐。
  • She's on attachment to the Ministry of Defense.她现在隶属于国防部。
7 credible JOAzG     
adj.可信任的,可靠的
参考例句:
  • The news report is hardly credible.这则新闻报道令人难以置信。
  • Is there a credible alternative to the nuclear deterrent?是否有可以取代核威慑力量的可靠办法?
8 analyst gw7zn     
n.分析家,化验员;心理分析学家
参考例句:
  • What can you contribute to the position of a market analyst?你有什么技能可有助于市场分析员的职务?
  • The analyst is required to interpolate values between standards.分析人员需要在这些标准中插入一些值。
9 savings ZjbzGu     
n.存款,储蓄
参考例句:
  • I can't afford the vacation,for it would eat up my savings.我度不起假,那样会把我的积蓄用光的。
  • By this time he had used up all his savings.到这时,他的存款已全部用完。
10 dominant usAxG     
adj.支配的,统治的;占优势的;显性的;n.主因,要素,主要的人(或物);显性基因
参考例句:
  • The British were formerly dominant in India.英国人从前统治印度。
  • She was a dominant figure in the French film industry.她在法国电影界是个举足轻重的人物。
11 negotiations af4b5f3e98e178dd3c4bac64b625ecd0     
协商( negotiation的名词复数 ); 谈判; 完成(难事); 通过
参考例句:
  • negotiations for a durable peace 为持久和平而进行的谈判
  • Negotiations have failed to establish any middle ground. 谈判未能达成任何妥协。
12 opted 9ec34da056d6601471a0808ebc89b126     
v.选择,挑选( opt的过去式和过去分词 )
参考例句:
  • She was co-opted onto the board. 她获增选为董事会成员。
  • After graduating she opted for a career in music. 毕业后她选择了从事音乐工作。
13 partnership NmfzPy     
n.合作关系,伙伴关系
参考例句:
  • The company has gone into partnership with Swiss Bank Corporation.这家公司已经和瑞士银行公司建立合作关系。
  • Martin has taken him into general partnership in his company.马丁已让他成为公司的普通合伙人。
14 protracted 7bbc2aee17180561523728a246b7f16b     
adj.拖延的;延长的v.拖延“protract”的过去式和过去分词
参考例句:
  • The war was protracted for four years. 战争拖延了四年。 来自《简明英汉词典》
  • We won victory through protracted struggle. 经过长期的斗争,我们取得了胜利。 来自《简明英汉词典》
TAG标签: deal web Microsoft Yahoo
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