女性鞋跟高低反应经济走势
文章来源:未知 文章作者:enread 发布时间:2011-11-26 03:21 字体: [ ]  进入论坛
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美国IBM全球商业服务部门一位产品专家表示,女性鞋跟高低的流行趋势可以反应经济的走势,鞋跟越高就表示经济不景气。

What do shoes say about the economy? Perhaps a lot.

In the 1920s, low-heeled flapper(苍蝇拍,轻佻女子) shoes gave way to high-heel pumps and platforms during the Great Depression.

In the 1970s oil crisis, platforms came back en vogue1(时尚,流行) as the low-heeled sandals of the late 1960s were cast aside.

In the 1990s, the low, thick heels of the "grunge" period were replaced by "Sex and the City"-inspired stilettos just as the dot-com bubble burst.

"Usually, in an economic downturn, heels go up and stay up — as consumers turn to a more flamboyant2(艳丽的) fashions as a means of fantasy and escape," says Trevor Davis, a consumer product expert with 'International Business Machines' Global Business Services unit, in a press release.

IBM conducted a study of social media posts and is predicting that women's heel heights, which are currently in nosebleed territory, are poised3 to come back down to Earth.

Perhaps the shift signals a change in the economic outlook, or maybe it's a sign of resignation.

"This time, something different is happening — perhaps a mood of long-term austerity is evolving among consumers sparking a desire to reduce ostentation4(卖弄,虚饰) in everyday settings," Davis says.

IBM came to its conclusion by using special software to sort through social media posts about footwear trends. Several separate sorts were made, first broadly, and then narrowing down to bloggers who are passionate5 about footwear and have large followings. The result is one you won't find in the shoe store. Right now, stores are still carrying sky-high heels, but the shift to flatter shoes is on the way.

In fact, discussions about increasing heel height peaked toward the end of 2009, and then declined after that. Between 2008 and 2009, the most influential6 bloggers wrote consistently about heels that ranged in height from five to eight inches, but by 2011 they were writing about the return of the kitten heel and the perfect flat from designers Jimmy Choo and Christian7 Louboutin.

This is not to say that the sky-high heels are gone. Instead, Davis says, these soaring heels are discussed as glam(迷人的) wear and not for the office or a shopping trip.

According to IBM, this study also underscores that manufacturers and retailers8 cannot think that they are the ones in control of where the trends head. Bloggers have become influential tastemakers in their own right.



点击收听单词发音收听单词发音  

1 Vogue 6hMwC     
n.时髦,时尚;adj.流行的
参考例句:
  • Flowery carpets became the vogue.花卉地毯变成了时髦货。
  • Short hair came back into vogue about ten years ago.大约十年前短发又开始流行起来了。
2 flamboyant QjKxl     
adj.火焰般的,华丽的,炫耀的
参考例句:
  • His clothes were rather flamboyant for such a serious occasion.他的衣着在这种严肃场合太浮夸了。
  • The King's flamboyant lifestyle is well known.国王的奢华生活方式是人尽皆知的。
3 poised SlhzBU     
a.摆好姿势不动的
参考例句:
  • The hawk poised in mid-air ready to swoop. 老鹰在半空中盘旋,准备俯冲。
  • Tina was tense, her hand poised over the telephone. 蒂娜心情紧张,手悬在电话机上。
4 ostentation M4Uzi     
n.夸耀,卖弄
参考例句:
  • Choose a life of action,not one of ostentation.要选择行动的一生,而不是炫耀的一生。
  • I don't like the ostentation of their expensive life - style.他们生活奢侈,爱摆阔,我不敢恭维。
5 passionate rLDxd     
adj.热情的,热烈的,激昂的,易动情的,易怒的,性情暴躁的
参考例句:
  • He is said to be the most passionate man.据说他是最有激情的人。
  • He is very passionate about the project.他对那个项目非常热心。
6 influential l7oxK     
adj.有影响的,有权势的
参考例句:
  • He always tries to get in with the most influential people.他总是试图巴结最有影响的人物。
  • He is a very influential man in the government.他在政府中是个很有影响的人物。
7 Christian KVByl     
adj.基督教徒的;n.基督教徒
参考例句:
  • They always addressed each other by their Christian name.他们总是以教名互相称呼。
  • His mother is a sincere Christian.他母亲是个虔诚的基督教徒。
8 retailers 08ff8df43efeef1abfd3410ef6661c95     
零售商,零售店( retailer的名词复数 )
参考例句:
  • High street retailers reported a marked increase in sales before Christmas. 商业街的零售商报告说圣诞节前销售量显著提高。
  • Retailers have a statutory duty to provide goods suitable for their purpose. 零售商有为他们提供符合要求的货品的法定义务。
TAG标签: economy heel height
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