Called Pooductive, the app was originally launched via Kickstarter, but failed to raise enough funds. Now developer Ricardo Gruber has released it for free, claiming it will help charities - and allow people to discuss their toilet habits.

 

The site also explains the app has a serious message. 'We hope to connect Pooductive with some big charities that focus on both clean water and improving hygiene² in developing countries.'

 

However, a recent study found that the app is likely to face stiff competition from rival messaging apps like WhatsApp and Facebook Messenger, which have 800 million and 700 million active users respectively.

 

In a study of mobile phone habits, about 75 per cent of those questioned admitted to surfing the web, using apps, emailng and texting while in the toilet - with more than 90 per cent saying they had returned calls.

 

According to the website Wtop.com, one in five men said they had participated in conference calls while sitting on their porcelain³ throne - seemingly unfazed by the prospect⁴ of accidentally activating⁵ the iPhone FaceTime video feature or the potential for people to hear dubious⁶ noises coming from the cubicle⁷.

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