You hear it said often -- that true beauty is ageless -- but you don't see much evidence of the idea in popular culture, where the beauty ideal skews to the young, and the even younger.

 

你一定经常听说，真正的美丽永不会变老，但是流行文化很少能印证这个观点，在流行文化中，美丽的理想型没有最年轻，只有更年轻。
 

 

While Vogue¹ magazine has its annual age issue, which highlights accomplished² (usually gorgeous) women of various ages, that's only once a year. And if you count the images, including advertising³, there are precious few with anyone over 50 in them. But for British Vogue's 100th anniversary, the magazine features Bo Gilbert, a model who is as old as it is.

 

It's not surprising that this campaign comes from the UK, where ordinary looks, less makeup⁴ and older visages are more common on television and films made there. The campaign is made by Harvey Nicks, a well-known British luxury department store.

 

Gilbert lives in an assisted-living facility in England, and for her shoot she wore bespoke⁵ Valentino glasses, a blouse by Victoria Beckham and The Row pants over a Dris Van Noten coat, with shoes by Celine and a necklace by Lanvin.

 

The video is really sweet, with fashion recollections by Gilbert. Of course she mentions hats and how fun they were to wear, as well as the first time she saw a woman in a pantsuit, which she said "really caught my eye." She says she has always dressed nicely, even if she wasn't going out that day and nobody would see her.

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