Like no President before him, Donald Trump¹ has threatened to change forever the way in which politics is done.

 

在特朗普之前，从没有一个总统能像他那样威胁到政治方式，使其从此发生改变。

 

His barnstorming speeches and Twitter tirades² frequently grab column inches while more measured political debate is ignored.

 

New analysis of his political rhetoric³ may explain why - it is markedly more repetitive and simple than those of eight other candidates he beat to the White House.

 

While Hillary Clinton's most frequently used words during television debates include 'comprehensive' and 'affordable⁴', his are 'tremendous' and 'deal'.

 

His showmanship is apparent from his frequent use of the word 'I' when people with a history of public service, like Jeb Bush, are more likely to say 'we'.

 

The study's authors, from the University of Neuachtel in Switzerland, claim Trump's speaking style is similar to his 140-character Twitter pronouncements, which he continues to use even as the US President.

 

Lead author Jacques Savoy said: 'As Trump won the primaries and the general election, does that mean that efficient communication must be based on tweet-like rhetoric and this form will dominate the future elections?

 

'Clearly the rhetoric evolution goes towards to short communication messages, but this also implies simplistic analysis and solutions? If the answer is affirmative, I see a real risk of the democracy.'

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