网络逐渐成为最受欢迎的传媒
文章来源:未知 文章作者:enread 发布时间:2011-03-20 06:24 字体: [ ]  进入论坛
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The rapid growth of smartphones and electronic tablets is making the internet favourite for people seeking news, a report released today said.

今日发布的一份报道称,智能手机和平板电脑的飞速发展使网络逐渐成为最受欢迎的获取新闻的途径。

The rapid growth of smartphones and electronic tablets is making the internet favourite for people seeking news, a report released today said.
The rapid growth of smartphones and electronic tablets is making the internet favourite for people seeking news, a report released today said.
News consumption online increased 17 per cent last year from the year before, the project said in its eighth annual State of the News Media survey.

Meanwhile, US local, network and cable television news, newspapers, radio and magazines all lost audience last year, according to the Project for Excellence1 in Journalism2, a research organisation3 that evaluates and studies the performance of the press.

The percentage of people who say they get news online at least three times a week surpassed(超过) newspapers for the first time. It was second only to local TV news as the most popular news platform and seems poised4 to pass that medium, too, project director Tom Rosenstiel said.

Local TV news has been the most popular format5 since the 1960s, when its growth was largely responsible for the death of afternoon newspapers, he said.

'It was a milestone6 year,' he said.

People are just becoming accustomed to having the internet available in their pockets on phones or small tablets, he said.

In December, 41 per cent of Americans said they got most of their news about national and international issues on the internet, more than double the 17 per cent who said that a year earlier, the report said.

In January, 7 per cent of Americans owned electronic tablets, nearly double what it was three months earlier. Mr Rosenstiel said it was the fastest-growing new digital technology, ahead of mobile phones when they were introduced.

From a business standpoint, however, the growth in internet news consumption has not been harnessed by news companies. The project did not have numbers available but said online ad revenue was expected to surpass print newspaper ad revenue for the first time in 2010.

'The news business used to be the intermediary(中间者) ,' Mr Rosenstiel said. 'You needed newspapers and TV stations to reach your customers. In this age, it's the device makers7 and software developers.'

A long-term viewership decline continues for network news, although the evening news programmes continue to have significantly more viewers than cable news networks.

Cable news viewership was down 14 per cent last year and, for the first time since the project has been tracking it, dropped for each of the three networks - CNN, Fox News Channel and MSNBC.



点击收听单词发音收听单词发音  

1 excellence ZnhxM     
n.优秀,杰出,(pl.)优点,美德
参考例句:
  • His art has reached a high degree of excellence.他的艺术已达到炉火纯青的地步。
  • My performance is far below excellence.我的表演离优秀还差得远呢。
2 journalism kpZzu8     
n.新闻工作,报业
参考例句:
  • He's a teacher but he does some journalism on the side.他是教师,可还兼职做一些新闻工作。
  • He had an aptitude for journalism.他有从事新闻工作的才能。
3 organisation organisation     
n.组织,安排,团体,有机休
参考例句:
  • The method of his organisation work is worth commending.他的组织工作的方法值得称道。
  • His application for membership of the organisation was rejected.他想要加入该组织的申请遭到了拒绝。
4 poised SlhzBU     
a.摆好姿势不动的
参考例句:
  • The hawk poised in mid-air ready to swoop. 老鹰在半空中盘旋,准备俯冲。
  • Tina was tense, her hand poised over the telephone. 蒂娜心情紧张,手悬在电话机上。
5 format giJxb     
n.设计,版式;[计算机]格式,DOS命令:格式化(磁盘),用于空盘或使用过的磁盘建立新空盘来存储数据;v.使格式化,设计,安排
参考例句:
  • Please format this floppy disc.请将这张软盘格式化。
  • The format of the figure is very tasteful.该图表的格式很雅致。
6 milestone c78zM     
n.里程碑;划时代的事件
参考例句:
  • The film proved to be a milestone in the history of cinema.事实证明这部影片是电影史上的一个里程碑。
  • I think this is a very important milestone in the relations between our two countries.我认为这是我们两国关系中一个十分重要的里程碑。
7 makers 22a4efff03ac42c1785d09a48313d352     
n.制造者,制造商(maker的复数形式)
参考例句:
  • The makers of the product assured us that there had been no sacrifice of quality. 这一产品的制造商向我们保证说他们没有牺牲质量。
  • The makers are about to launch out a new product. 制造商们马上要生产一种新产品。 来自《简明英汉词典》
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