智能手机程序可让小孩子读新闻
文章来源:未知 文章作者:enread 发布时间:2013-02-14 05:44 字体: [ ]  进入论坛
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如何才能让小孩子也能读懂报纸上的新闻?日本《东京新闻》报纸与某广告公司合作推出的一款新闻应用程序可以解决这个问题。

An augmented(增音的,扩张的)-reality app that "translates" grown-up newspapers for children has been developed in Japan.

The Tokyo Shimbun, one of the country's biggest daily titles, has worked with advertising1 firm Dentsu to create the AR News software.

It allows children to hold a smartphone over the newspaper to see a child-friendly version of the text.

In a promotional video, Dentsu said the app could "create a future for the old media newspaper".

"Newspapers were not made for children," the clip2 said.

"If newspapers became readable to children, they will contribute to family communication and child's education."

The demo(演示,样本) video shows a father laying a newspaper out on a table as the child holds his smartphone over the page. Cartoon characters appear on the screen, explaining stories and drawing attention to important words.

"Difficult articles and social problems, economy and politics became interesting subjects for children," Dentsu said.

"The newspapers became a media read by both parent and child. And also an educational tool for children."

Paul Bradshaw, university lecturer and blogger on new technology in journalism3, told the BBC he was impressed with the idea.

"What it's really about is something that's been talked about for a long time, about content being presented in different ways depending on who the user is," he said.

"It means two versions of the content - a grown-up one and the kids one. That has enormous potential. It also tackles4 a big gap in young readership.

"Are kids going to be interested in the same subjects as adults, even when treated differently? That's a nut to crack."



点击收听单词发音收听单词发音  

1 advertising 1zjzi3     
n.广告业;广告活动 a.广告的;广告业务的
参考例句:
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
2 clip dqBza     
n.夹子,别针,弹夹,片断;vt.夹住,修剪
参考例句:
  • May I clip out the report on my performance?我能把报道我的文章剪下来吗?
  • She fastened the papers together with a paper clip.她用曲别针把文件别在一起。
3 journalism kpZzu8     
n.新闻工作,报业
参考例句:
  • He's a teacher but he does some journalism on the side.他是教师,可还兼职做一些新闻工作。
  • He had an aptitude for journalism.他有从事新闻工作的才能。
4 tackles 3e4a131f7dd47631769bb9edce5a8c1c     
用具( tackle的名词复数 ); 滑车; 钓具; 阻截队员
参考例句:
  • He made several key tackles. 他作了几次关键性的阻截。
  • That big fullback tackles hard. 那个高大的后卫擒抱阻拦得很凶。
TAG标签: children app newspaper
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